We are a large -scale restaurant with Suwang cuisine, with a business area of more than 4,000 square meters. The company is preparing to do activities in the Mid -Autumn Festival. What good planning should be taught. It is best to be very detailed.
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Hotel marketing is a study of how the restaurant recognizes, analyzes, evaluates, selects and uses market opportunities in the fierce competition and changing market environment. The purpose is to achieve the maximum economic benefits with the least labor. The business consciousness of a boss directly or indirectly determines the future development of a hotel.
In August 15th of the lunar calendar, it is the traditional Mid -Autumn Festival in my country, and it is also the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvest in economic benefits and social benefits, this plan is specially formulated.
. The target market analysis
The customers of the hotel are mainly middle and upper -level people and government agencies, but many of them are private consumption. Personal interests of private consumers.
. Pricing strategy
1. The meal can basically maintain the original pricing, but consider the price of some meals related to the Mid -Autumn Festival, you can use discounts (recommended to use this method) or directly reduce the price Method.
2. For meals with high prices, it is recommended to use the method of reducing and price reduction.
3. The price of the Mid -Autumn Festival (instructions below) should not be too high.
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc., two -person meals, three -person meals and other types. Reunion, moon cakes can be given away, the special moon cakes in our shop (the price does not require too high).
2. If one of the family's birthday is August 15th, you can enjoy 5-6 % off at the hotel with valid documents (hukou books and ID cards) (according to the actual decision of the hotel) Promotion. It is recommended to recommend them to the Mid -Autumn Festival package.
3. If the mobile phone and fixed telephone number is 815, you can enjoy 5-6 % discount (according to the actual decision of the hotel) with valid documents (accountbooks and ID cards). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Since there is no accommodation service for the time being, it can be jointly introduced with other accommodation -based large hotels to introduce customers. This can increase the customer base and reduce some related costs. For this part of customers, they can use special vehicles to pick up and drop off. It is also recommended to recommend the Mid -Autumn Festival package for them.
5. Give some small gifts related to the Mid -Autumn Festival after meals (the name, telephone, address, website of the hotel should be printed above).
6. The activity time is scheduled to be from August 10th to 20th in the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (the form of inkjet advertisement is mainly used in the form of inkjet ad).
2. Combination of TV, street banner and newspaper advertisements.
3. You can try mobile phone message advertising. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language and mainly introduce the latest activities of the hotel.
4. __ Website () __ () to make a bomb -eliminated advertisement or a larger Flash animation advertisement or banner. The processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
Note: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertising must be guaranteed.
5. Other related strategies
If security guards must ensure the safety of the hotel; to specify some incentive policies for waiters and related staff to mobilize their enthusiasm for their work (this content can be refined in the future); There are some high -quality music in the hall; the speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid -Autumn Festival.
There are two main parts in the Mid -Autumn Festival
. One is a corporate dinner, as part of the employee benefits, which is the big head.
For this, launch:
The Mid -Autumn Festival flowers are good for the full moon -corporate package
This content includes: how many tables are of discounts, 2. In the evening, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night, send it that night Mooncake gift box (if you are willing to join forces with others) 3. Promotion props such as speakers, posters, small stages, etc. free to invite small performance teams to help, such as Erhu Guzheng.
It you can find the company's purchasing or personnel department, open up the relationship, and send your activities. If your hotel's desk capacity is 200-250, which is about 2,300 people, you need to contact at least 15 to 20 companies in this part.
It is the scattered part of the family dinner, and the promotion cost is relatively high. Use a small single page and small card to send out the content of the event.
The activity refer to the enterprise package, 1. There are more discounts for consumption, 2. On the night, the lottery (mainly free dishes) or other free special dishes (if you are willing to join forces with others) 3. Promotion props such as speakers, posters, small stages, etc. free to invite small performance teams to help, such as erhu Guzheng.
Note: Be sure to reserve ten days in advance.
Oh, now I have returned to God. There are also masters like you in the catering industry. I always think that the traditional Chinese catering industry is backward. Someone asked the marketing question here. Brothers, you must work hard and strive for a good job. What hotel are you?
Store marketing is a study of how to identify, analyze, evaluate, select and use market opportunities in the fierce competition and changing market environment, how to develop the best form and the most reasonable for the production and sales of hotel production and sales The purpose is to achieve the maximum economic benefits with the least labor. The business consciousness of a boss directly or indirectly determines the future development of a hotel.
The August 15th of the lunar calendar is the traditional Mid -Autumn Festival in my country, and it is also the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvests of economic and social benefits, this plan is specially formulated.
. The target market analysis
The customers of this hotel are mainly middle and upper -level people and government agencies, but many of them are private consumption, which requires the hotel to be in On the basis of improving grades, we must take into account the personal interests of those private consumers.
. Pricing strategy
1. The meal can basically keep the original pricing, but consider the price of some meals related to the Mid -Autumn Festival. This method) or a method that directly reduces prices.
2. For high -priced meals, it is recommended to use the method of combining reduction and price reduction.
3. The price of the Mid-Autumn Festival (instructions below) should not be too high, and the per capita consumption is controlled at 20-30 yuan (excluding wine).
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc. For the types of meals, the theme should reflect the family reunion, and moon cakes can be given (the price does not require too high).
2. If a family's birthday is August 15th, you can enjoy 5-6 % discount at the hotel with valid documents (accountbooks and ID cards). The discount of actual decision). It is recommended to recommend them to the Mid -Autumn Festival package.
. If the mobile phone and fixed phone number end number is 815 (within the area), you can enjoy 5-6 % discount at the hotel with valid documents (hukou books and ID cards). The preferential decision of the hotel). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Since there is no accommodation service for this hotel for the time being, it can be jointly introduced with other large hotels mainly accommodation to introduce customers. This can increase the customer base and reduce some related costs. For this part of customers, they can use special vehicles to pick up and drop off. It is also recommended to recommend the Mid -Autumn Festival package for them.
5. Give some small gifts related to the Mid -Autumn Festival after meals (the name, telephone, address, website) of the hotel should be printed.
6. The activity time is scheduled to be from August 10th to 20th of the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (outdoor advertising is mainly used in injector, combined by banners) Essence
2. Television, street banner and newspaper advertisements.
. You can try mobile phone text messages. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language, mainly introduce the latest activities of the hotel.
4. __ website () __ above () to make a bomb -cutting advertisement or a larger Flash animation advertisement or banner. The processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
This: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertising must be guaranteed.
5. Other related strategies
The security guards must ensure the safety of the hotel; You can refine this content); put some high -quality music in the hall; the speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous to show the taste of the Mid -Autumn Festival.
6. Effect prediction
If promotion and related services in place, the income is at least 1.5 times the usual income.
7. Other suggestions
1. Equipped computers in the service hall, and save some key customers at any time.
2. In the conditions of the customer's consent, enter the database of the customer's information (the key is the customer's name and mobile phone number), and serve the future promotion (this content can be refined in the future).
. Do a good job of the hotel as soon as possible. The website must be made by professional people. The domain name must be simple and easy to remember. Lord, it is best to have a large Flash animation, as well as the content of the release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Through online marketing (the biggest advantage is the large scope of the audience, the cost is less) enhance the popularity of the hotel.
The answer is really comprehensive, I learned!
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