1 thought on “Popular jewelry industry that is against the trend”
Shawna
Wang Fang The popular jewelry industry in my country began in the early days of reform and opening up. With the continuous development of the domestic economy and the rapid growth of national income, the development of my country's popular jewelry industry has become an important part of my country's jewelry industry. It is cheap, novel in style, and changeable materials is the key to rapid spread and prevalence of popular jewelry. At the same time, as people's jewelry concepts are simply emphasized from simply emphasizing value preservation to focus on decorative, the development prospects of the popular jewelry industry will become more and more and more and more. broad. 1. The development and status of my country's popular jewelry industry The development in my country's popular jewelry industry began in the late 1980s. It was initially introduced to Guangdong and Taiwan's businessmen. At that time, my country was at the beginning of reform and opening up. From the extreme lack of goods to the relatively wealthy primary stages, the Hong Kong businessmen and Taiwanese businessmen in Guangdong used this day, geographical, and people's advantages. Foreign jewelry products are promoted to the mainland market. In the early 1990s, "Itelena", "Weini", "Yimei" and other representative jewelry companies have emerged in Guangzhou and other places. In the industrial base of the complete industrial chain, most of the products are sold to developed countries such as Europe and the United States. At the same time, due to the characteristics of low cost and high profits in the initial development of the popular jewelry industry, some insight in the mid -1990s brought popular jewelry production and research and development technology to Zhejiang Yiwu, which fits the positioning of the local government's "international small commodity capital". The jewelry industry takes root and sprouts and flowers here. While achieving the most important industrial base in my country's popular jewelry industry in the future, it also makes the popular jewelry industry a local pillar industry. Time has gone to 2000, and at the same time as the rapid development of the Yuxu's popular jewelry industry, another popular jewelry base in my country, Qingdao, is also quietly developing. Many Korean jewelry companies have brought superb craft design and excellent product styles to win a place for Qingdao's popular jewelry industry in my country ... 2009 mid -country jewelry and jade head jewelry At that time, Xiaoxing was now developing into an emerging industry -the popular jewelry industry, and has become an important branch of my country's jewelry industry, and has formed an industrial cluster with Guangzhou, Yiwu, and Qingdao. According to the data provided by the industrial and commercial departments of various places, there are about 8,000 popular jewelry production and supporting companies in my country, about 600,000 employees, an annual output value of nearly 12 billion yuan, and exports account for about 50%. According to statistics from the General Administration of Customs, from 2005 to 2007, the exports of popular jewelry in my country were 611 million, 722 million, and US $ 855 million, respectively. In recent years, the development of the popular jewelry industry has been remarkable. From Table 1-4-3, it can be clearly seen from 2004 to 2007 that my country's popular jewelry exports show a steady and rapid growth trend. Affected by the financial crisis, popular jewelry in 2008 The growth rate of industry exports has slowed down, but it is still higher than the average growth rate of my country's jewelry industry exports 3.94%. The proportion of the exports of jewelry products in my country is also increasing, and it is now fourth. According to the latest data from China Customs, from January to June 2009, most of the exports of jewelry categories in my country have decreased to varying degrees compared with the same period last year. Popular jewelry has become the only highlight of it. It is the only large category that maintains positive growth. The amount growth rate reached 9.2%. Table 1-4-3 2004 ～ 2008 Chinese popular jewelry exports (units: thousands of dollars) Guangzhou, Yiwu, and Qingdao as the three most important positions in my country's popular jewelry industry, each with each, each has its own Features. Guangzhou is the earliest development and has a long history. It inherits the traditional characteristics of Hong Kong and Taiwan enterprises. The size of the enterprise is large, the management specifications and the quality of the product are strong. The main products are mainly sold to the European and American markets. , Account for about 30%of the domestic popular jewelry market; Yiwu, as a "capital of small commodities", has unique geographical advantages. Foreign buyers gathered, mainly sold to developing countries such as the Middle East and Africa. The products are mostly low -end accessories. There are more than 3,000 jewelry companies, about 200,000 employees, and production and sales account for about 50%of the domestic market; Qingdao, as the rising star of my country's popular jewelry industry, with the superb craftsmanship and exquisite design of Korean jewelry companies, the strength cannot be underestimated. There are nearly 1,000 various types of jewelry companies. The products are mainly high -end jewelry, and they are sold to developed countries such as Europe and the United States, accounting for about 20%of the domestic market. Figure 1-4-6 Each popular jewelry base occupies a market share cake 2. The main problems faced by the popular jewelry industry in our country 2008 As the only highlight of the jewelry industry, the popular jewelry industry has maintained a good growth momentum, but it still cannot be alone, and some problems facing the development of the industry have gradually become highlighted. 2.1 Foreign trade dependence is too high 21st century to join the WTO in my country, which has brought rare development opportunities to the popular jewelry industry in my country. A large number of foreign companies purchased popular jewelry in my country in OEM. The jewelry products of the three major bases were 70%exported to overseas, accounting for more than 50%of the international market share, making my country a world popular jewelry production base. 2008 The crisis of financial integration has brought a good stick to the popular jewelry industry in my country. The long -term export -oriented development method has made most of my country's popular jewelry industry lack of brand awareness, weak sales channels, and excessive relying on the international market. When foreign orders decreased, a large number of small and medium -sized enterprises closed down. Take Yiwu as an example. Since the second half of 2008, foreign trade orders have fallen significantly. In 2008, the annual decoration orders decreased by about 30%. Among them, the US market decreased by about 50%and the European market decreased by about 30%. 2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu At the same time, high foreign trade dependence has also made Chinese enterprises friction a lot in foreign trade, such as green barriers and technical barriers. 2.2 The level of process and technology is uneven It in the technology of popular jewelry companies in China, Chinese Hong Kong and Taiwan enterprises followed closely, and many local pop jewelry companies are not high. When developed countries are tightening and product requirements are improved, local jewelry companies have been hit most seriously. 2.3 The expansion of the domestic sales market is insufficient In export sales, a large number of popular jewelry companies have discovered that the development of the domestic sales market is almost zero. The popular jewelry companies with domestic sales channels and sales networks are rare, and there are very few local popular jewelry brands in the domestic market. 2.4 Increased labor costs The popular jewelry industry is a labor -intensive industry. The prominent characteristics of production bases are low cost and strong production capacity. The new labor law promulgated in June 2007 and the implementation of the enterprise's labor costs increased. In recent years, a series of policies for benefiting farmers and farmers issued by the state have also increased the difficulty of recruitment of enterprises. At the same time, foreign buyers are constantly lowered the procurement price, causing domestic accessories to produce companies to fight in a micro -profit or almost inaccurate price war. 2.5 Many foreign jewelry companies only use China as a processing plant, which puts the manufacturing link of the lowest added value, the most destructive environment, the most consumed resources, and the need to reduce the cost of workers into China, and product design, raw materials procurement, orders, orders, orders, orders The core departments such as handling are still in the hands of their own people. This phenomenon is very terrible, because the characteristics of the jewelry processing industry are basically living in water and grass, where the processing costs are cheap, where to move. Historically, the processing industry was moved from the United States, Japan, and Taiwan to Mainland China. But sooner or later, they still have to move to cheaper places, such as Vietnam, India and other regions to seek cheaper production bases. The development of upstream, improving the level of design technology and market development capabilities is the king. 3. New measures for the development of my country's popular jewelry industry The financial crisis also provided a chance to reflect on the popular jewelry industry in my country. The organization and the majority of enterprises have also introduced a series of new measures. 3.1 Strike the maximum rights for the enterprise at the policy level This China Jewelry and Jade Jewelry Industry Association to conduct a survey of the three major popular jewelry bases in my country. Under the premise of grasping the actual situation of the enterprise, the Ministry of Finance, the Ministry of Commerce and the country The State Administration of Taxation presented the "Suggestions on Requesting the Tax Rebate Policy for Export Tax Return to the Export Tax Return" (Zhongbao Association [2008] No. 59). With the active efforts of the association, in April 2009, the export tax rebate rate of the popular jewelry industry in my country was adjusted from 5%to 9%. The specific product code was shown in Table 1-4-4. The adjustment of this policy is just as the financial crisis, the popular jewelry industry with high foreign trade dependence is a great benefit, bringing real benefits to the expansion of overseas business for enterprises. At the same time, it has experienced the bottleneck period. my country's popular jewelry has increased confidence. Table 1-4-4 Popular jewelry export tax refund adjustment product code 3.2 The road of industrial base represented by Yiwu is going to transform and upgrade 21 industrial cluster transformation and upgrading demonstration areas. The Zhejiang Jewelry Industry Association actively organizes experts and scholars and entrepreneurs in the jewelry industry to plan for the future development of the Yiwu jewelry industry. Word guidance. At the same time, the Yiwu Municipal Government attaches great importance to the transformation and upgrading of the Yiwu jewelry industry. It has established a research team consisting of the Municipal Economic and Trade Commission and the Zhejiang Jewelry Industry Association. Using unified brands, establishing a domestic international marketing network, etc., the existing jewelry companies in Yiwu will be integrated, and the regional brands manufactured by Yiwu will be made. 3.3 Brand construction is generally strengthened. A group of outstanding jewelry brands in Guangdong proudly stand up in the financial turmoil In the financial turmoil, the Pearl River Delta has almost become a "storm eye" and "severe disaster area". A large number of small and medium -sized jewelry The company closed down. However, some brand companies show strong anti -risk capabilities. For example, Winhua, Itelena, Miaosana, Jun Xing, etc., still stand still, and have achieved good results in the domestic and foreign markets. 3.4 In the design and process of design and process The influence of the financial crisis, letting accessories companies understand that the price has reached the point where the price has fallen. Only strong products are the "amulets" of the enterprise. Prior to this, many domestic enterprises did not design the R
Wang Fang
The popular jewelry industry in my country began in the early days of reform and opening up. With the continuous development of the domestic economy and the rapid growth of national income, the development of my country's popular jewelry industry has become an important part of my country's jewelry industry. It is cheap, novel in style, and changeable materials is the key to rapid spread and prevalence of popular jewelry. At the same time, as people's jewelry concepts are simply emphasized from simply emphasizing value preservation to focus on decorative, the development prospects of the popular jewelry industry will become more and more and more and more. broad.
1. The development and status of my country's popular jewelry industry
The development in my country's popular jewelry industry began in the late 1980s. It was initially introduced to Guangdong and Taiwan's businessmen. At that time, my country was at the beginning of reform and opening up. From the extreme lack of goods to the relatively wealthy primary stages, the Hong Kong businessmen and Taiwanese businessmen in Guangdong used this day, geographical, and people's advantages. Foreign jewelry products are promoted to the mainland market. In the early 1990s, "Itelena", "Weini", "Yimei" and other representative jewelry companies have emerged in Guangzhou and other places. In the industrial base of the complete industrial chain, most of the products are sold to developed countries such as Europe and the United States. At the same time, due to the characteristics of low cost and high profits in the initial development of the popular jewelry industry, some insight in the mid -1990s brought popular jewelry production and research and development technology to Zhejiang Yiwu, which fits the positioning of the local government's "international small commodity capital". The jewelry industry takes root and sprouts and flowers here. While achieving the most important industrial base in my country's popular jewelry industry in the future, it also makes the popular jewelry industry a local pillar industry. Time has gone to 2000, and at the same time as the rapid development of the Yuxu's popular jewelry industry, another popular jewelry base in my country, Qingdao, is also quietly developing. Many Korean jewelry companies have brought superb craft design and excellent product styles to win a place for Qingdao's popular jewelry industry in my country ...
2009 mid -country jewelry and jade head jewelry
At that time, Xiaoxing was now developing into an emerging industry -the popular jewelry industry, and has become an important branch of my country's jewelry industry, and has formed an industrial cluster with Guangzhou, Yiwu, and Qingdao. According to the data provided by the industrial and commercial departments of various places, there are about 8,000 popular jewelry production and supporting companies in my country, about 600,000 employees, an annual output value of nearly 12 billion yuan, and exports account for about 50%. According to statistics from the General Administration of Customs, from 2005 to 2007, the exports of popular jewelry in my country were 611 million, 722 million, and US $ 855 million, respectively. In recent years, the development of the popular jewelry industry has been remarkable. From Table 1-4-3, it can be clearly seen from 2004 to 2007 that my country's popular jewelry exports show a steady and rapid growth trend. Affected by the financial crisis, popular jewelry in 2008 The growth rate of industry exports has slowed down, but it is still higher than the average growth rate of my country's jewelry industry exports 3.94%. The proportion of the exports of jewelry products in my country is also increasing, and it is now fourth. According to the latest data from China Customs, from January to June 2009, most of the exports of jewelry categories in my country have decreased to varying degrees compared with the same period last year. Popular jewelry has become the only highlight of it. It is the only large category that maintains positive growth. The amount growth rate reached 9.2%.
Table 1-4-3 2004 ～ 2008 Chinese popular jewelry exports (units: thousands of dollars)
Guangzhou, Yiwu, and Qingdao as the three most important positions in my country's popular jewelry industry, each with each, each has its own Features. Guangzhou is the earliest development and has a long history. It inherits the traditional characteristics of Hong Kong and Taiwan enterprises. The size of the enterprise is large, the management specifications and the quality of the product are strong. The main products are mainly sold to the European and American markets. , Account for about 30%of the domestic popular jewelry market; Yiwu, as a "capital of small commodities", has unique geographical advantages. Foreign buyers gathered, mainly sold to developing countries such as the Middle East and Africa. The products are mostly low -end accessories. There are more than 3,000 jewelry companies, about 200,000 employees, and production and sales account for about 50%of the domestic market; Qingdao, as the rising star of my country's popular jewelry industry, with the superb craftsmanship and exquisite design of Korean jewelry companies, the strength cannot be underestimated. There are nearly 1,000 various types of jewelry companies. The products are mainly high -end jewelry, and they are sold to developed countries such as Europe and the United States, accounting for about 20%of the domestic market.
Figure 1-4-6 Each popular jewelry base occupies a market share cake
2. The main problems faced by the popular jewelry industry in our country
2008 As the only highlight of the jewelry industry, the popular jewelry industry has maintained a good growth momentum, but it still cannot be alone, and some problems facing the development of the industry have gradually become highlighted.
2.1 Foreign trade dependence is too high
21st century to join the WTO in my country, which has brought rare development opportunities to the popular jewelry industry in my country. A large number of foreign companies purchased popular jewelry in my country in OEM. The jewelry products of the three major bases were 70%exported to overseas, accounting for more than 50%of the international market share, making my country a world popular jewelry production base.
2008 The crisis of financial integration has brought a good stick to the popular jewelry industry in my country. The long -term export -oriented development method has made most of my country's popular jewelry industry lack of brand awareness, weak sales channels, and excessive relying on the international market. When foreign orders decreased, a large number of small and medium -sized enterprises closed down. Take Yiwu as an example. Since the second half of 2008, foreign trade orders have fallen significantly. In 2008, the annual decoration orders decreased by about 30%. Among them, the US market decreased by about 50%and the European market decreased by about 30%.
2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu
At the same time, high foreign trade dependence has also made Chinese enterprises friction a lot in foreign trade, such as green barriers and technical barriers.
2.2 The level of process and technology is uneven
It in the technology of popular jewelry companies in China, Chinese Hong Kong and Taiwan enterprises followed closely, and many local pop jewelry companies are not high. When developed countries are tightening and product requirements are improved, local jewelry companies have been hit most seriously.
2.3 The expansion of the domestic sales market is insufficient
In export sales, a large number of popular jewelry companies have discovered that the development of the domestic sales market is almost zero. The popular jewelry companies with domestic sales channels and sales networks are rare, and there are very few local popular jewelry brands in the domestic market.
2.4 Increased labor costs
The popular jewelry industry is a labor -intensive industry. The prominent characteristics of production bases are low cost and strong production capacity. The new labor law promulgated in June 2007 and the implementation of the enterprise's labor costs increased. In recent years, a series of policies for benefiting farmers and farmers issued by the state have also increased the difficulty of recruitment of enterprises.
At the same time, foreign buyers are constantly lowered the procurement price, causing domestic accessories to produce companies to fight in a micro -profit or almost inaccurate price war.
2.5 Many foreign jewelry companies only use China as a processing plant, which puts the manufacturing link of the lowest added value, the most destructive environment, the most consumed resources, and the need to reduce the cost of workers into China, and product design, raw materials procurement, orders, orders, orders, orders The core departments such as handling are still in the hands of their own people. This phenomenon is very terrible, because the characteristics of the jewelry processing industry are basically living in water and grass, where the processing costs are cheap, where to move. Historically, the processing industry was moved from the United States, Japan, and Taiwan to Mainland China. But sooner or later, they still have to move to cheaper places, such as Vietnam, India and other regions to seek cheaper production bases. The development of upstream, improving the level of design technology and market development capabilities is the king.
3. New measures for the development of my country's popular jewelry industry
The financial crisis also provided a chance to reflect on the popular jewelry industry in my country. The organization and the majority of enterprises have also introduced a series of new measures.
3.1 Strike the maximum rights for the enterprise at the policy level
This China Jewelry and Jade Jewelry Industry Association to conduct a survey of the three major popular jewelry bases in my country. Under the premise of grasping the actual situation of the enterprise, the Ministry of Finance, the Ministry of Commerce and the country The State Administration of Taxation presented the "Suggestions on Requesting the Tax Rebate Policy for Export Tax Return to the Export Tax Return" (Zhongbao Association [2008] No. 59). With the active efforts of the association, in April 2009, the export tax rebate rate of the popular jewelry industry in my country was adjusted from 5%to 9%. The specific product code was shown in Table 1-4-4. The adjustment of this policy is just as the financial crisis, the popular jewelry industry with high foreign trade dependence is a great benefit, bringing real benefits to the expansion of overseas business for enterprises. At the same time, it has experienced the bottleneck period. my country's popular jewelry has increased confidence.
Table 1-4-4 Popular jewelry export tax refund adjustment product code
3.2 The road of industrial base represented by Yiwu is going to transform and upgrade
21 industrial cluster transformation and upgrading demonstration areas. The Zhejiang Jewelry Industry Association actively organizes experts and scholars and entrepreneurs in the jewelry industry to plan for the future development of the Yiwu jewelry industry. Word guidance. At the same time, the Yiwu Municipal Government attaches great importance to the transformation and upgrading of the Yiwu jewelry industry. It has established a research team consisting of the Municipal Economic and Trade Commission and the Zhejiang Jewelry Industry Association. Using unified brands, establishing a domestic international marketing network, etc., the existing jewelry companies in Yiwu will be integrated, and the regional brands manufactured by Yiwu will be made.
3.3 Brand construction is generally strengthened. A group of outstanding jewelry brands in Guangdong proudly stand up in the financial turmoil
In the financial turmoil, the Pearl River Delta has almost become a "storm eye" and "severe disaster area". A large number of small and medium -sized jewelry The company closed down. However, some brand companies show strong anti -risk capabilities. For example, Winhua, Itelena, Miaosana, Jun Xing, etc., still stand still, and have achieved good results in the domestic and foreign markets.
3.4 In the design and process of design and process
The influence of the financial crisis, letting accessories companies understand that the price has reached the point where the price has fallen. Only strong products are the "amulets" of the enterprise. Prior to this, many domestic enterprises did not design the R