3 thoughts on “What is the trend of the pet industry development after 2020?”
Meghan
1. Affected by the epidemic, coupled with the development of the live broadcast industry, the "cloud sucking pet" model will be more mature in the future. During the epidemic, Taobao pet live fields increased by 375%year -on -year, and the number of viewers exceeded 1 million per day. Overall, live broadcast e -commerce has upgraded pet consumption from the previous look at the picture, and the video funny form is upgraded to a 24 -hour ultra -long live broadcast and the screen -screen interaction to fully experience the "cloud -raising pet". The epidemic has enlarged the economic benefits of the "cloud absorption pet" and became the first entrance to the traffic; after the epidemic, the "cloud economy" will develop in a more explosive form. 2. In March 2020, pet consumption increased by nearly 1.5 times the year -on -year gold -style pets into another trend Apicking control of the domestic epidemic, pet consumption recovered rapidly, pet property may may We ushered in a wave of compensation consumption. Reference materials Source: zhuanlan.hu/p/147840909 R n "Ai Media Consultation | 2020H1 China Pet Economic Operation Status and Development Trends"
With the aging population in my country, the decrease in the number of families and the changes in the living habits of the people, people's demand for pets has greatly increased, and the market size of my country's pet industry has been promoted. According to the data of the "2019 Chinese Pet Industry White Paper" released by the Asian Pet Exhibition, Goumin.com, and Bell Pets, the market size of my country's pet industry continued to grow in 2012-2019, which has reached 202.4 billion yuan in 2019, a year-on-year increase of 18.50%.
The fastest growth rate of pet snack expenditure From the perspective of pet consumption structure, 2019 pets, snacks, health foods and other food consumption The proportion of the overall consumption of pets is as high as 61.4%, an increase of 9.2%over 2018. The main food is the maximum pet expenditure for pets, accounting for 39.4%. From the perspective of the category, pet snack expenses in 2019 increased the fastest, an increase of 8 percentage points.
. Although affected by the epidemic, the domestic pet industry was impacted in 2020, but pet feed is a rigid demand, which is less affected, and online Channels have become the main channel for pet feed. The growth of pets, increased penetration rates, and high -end trends will promote the continuous and rapid growth of my country's pet industry. At present, the domestic pet industry is small, the market share is low, and there is still much room for improvement. -The above data comes from the "Analysis Report on the Planning Forecast and Investment Strategic Planning of the Chinese Pet Industry Market Prospects and Investment Strategic Plan".
1. Affected by the epidemic, coupled with the development of the live broadcast industry, the "cloud sucking pet" model will be more mature in the future.
During the epidemic, Taobao pet live fields increased by 375%year -on -year, and the number of viewers exceeded 1 million per day. Overall, live broadcast e -commerce has upgraded pet consumption from the previous look at the picture, and the video funny form is upgraded to a 24 -hour ultra -long live broadcast and the screen -screen interaction to fully experience the "cloud -raising pet". The epidemic has enlarged the economic benefits of the "cloud absorption pet" and became the first entrance to the traffic; after the epidemic, the "cloud economy" will develop in a more explosive form.
2. In March 2020, pet consumption increased by nearly 1.5 times the year -on -year gold -style pets into another trend
Apicking control of the domestic epidemic, pet consumption recovered rapidly, pet property may may We ushered in a wave of compensation consumption.
Reference materials Source: zhuanlan.hu/p/147840909 R n "Ai Media Consultation | 2020H1 China Pet Economic Operation Status and Development Trends"
With the aging population in my country, the decrease in the number of families and the changes in the living habits of the people, people's demand for pets has greatly increased, and the market size of my country's pet industry has been promoted. According to the data of the "2019 Chinese Pet Industry White Paper" released by the Asian Pet Exhibition, Goumin.com, and Bell Pets, the market size of my country's pet industry continued to grow in 2012-2019, which has reached 202.4 billion yuan in 2019, a year-on-year increase of 18.50%.
The fastest growth rate of pet snack expenditure
From the perspective of pet consumption structure, 2019 pets, snacks, health foods and other food consumption The proportion of the overall consumption of pets is as high as 61.4%, an increase of 9.2%over 2018. The main food is the maximum pet expenditure for pets, accounting for 39.4%. From the perspective of the category, pet snack expenses in 2019 increased the fastest, an increase of 8 percentage points.
. Although affected by the epidemic, the domestic pet industry was impacted in 2020, but pet feed is a rigid demand, which is less affected, and online Channels have become the main channel for pet feed. The growth of pets, increased penetration rates, and high -end trends will promote the continuous and rapid growth of my country's pet industry. At present, the domestic pet industry is small, the market share is low, and there is still much room for improvement.
-The above data comes from the "Analysis Report on the Planning Forecast and Investment Strategic Planning of the Chinese Pet Industry Market Prospects and Investment Strategic Plan".
There should be a trough stage, because now everyone has some doubts about pets.