What is the marketing model of Meinian Healthy Healthy? What are the problems and solutions of the Meinian Great Health Marketing model
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What is the marketing model of Meinian Healthy Healthy? What are the problems and solutions of the Meinian Great Health Marketing model
Meinian Great Health Marketing model adopts a "five-in-one" marketing strategy combination of "product-price-channel-promotion-service".
The specific aspects: implementing optimization and attracting customer strategies, implementing streamlined marketing cost strategies, implementing optimizing chain brand strategies, strengthening the "Internet " marketing strategy, and upgrading service marketing strategies.
The problems:
1. The product package strategy brings the customer's personalized service experience in the medical examination.
2. The internal consumption of the company's marketing team causes a slightly higher cost of price strategy.
3.
4. The company's promotional model of "Internet physical examination" needs to be improved.
5. The company does not manage customer health services after medical examinations.
The product strategy covers the rich medical examination items and can meet the needs of customers' physical examination, but the same is homogeneous; the price strategy has launched the price of physical examinations, which is cost -effective and competitive, but the content of the package meal meals The project needs to be adjusted.
The channel strategy establishes online and offline marketing channels, but network channels need to be optimized; promotional strategies use a combination of various promotional methods, but promotion costs need to be controlled.
The service strategy adheres to customer -centric and launch family -centered services, but the customer service after medical examination is not enough.
This problems lead to insufficient attractiveness of marketing strategies, lack of effects, and market share have declined.
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The practical significance of studying the US -Nunna Health Marketing model
1. The study of the Meinian Great Health Marketing Strategy is the need to change the status of corporate marketing. To clarify whether the current marketing status and its marketing strategies are scientific in order to make targeted improvements in combination with the status quo of the company, and newly find the company's marketing direction, thereby establishing a scientific and reasonable marketing planning and promoting the company's market development.
2. The research of the Meinian Great Health Marketing Strategy is the need for enterprise operation and development. The marketing of Meinian Great Health Shanghai is also an important part of the management of enterprises. Their work effect is related to the final profit of the enterprise, which determines that the company's one -year turnover has an important impact on the core competitiveness of the enterprise.
So research on the major health marketing strategies of the United States can help the company quickly locate marketing goals and improve operating effectiveness, so as to gradually form its own characteristics and advantages in the market, enhance core competitiveness, and promote the company's operation and development.
Provide personalized health management solutions, etc.
Mi Nian Great Health in the domestic and Sichuan markets. In the continuous market competition, in the "four -point world" physical examination market environment, it provides personalized health management solutions to meet customers more accurately to meet customers more accurately. Demand in health and health products.
will build a perfect medical examination platform to remove the blind spots in the country; it will provide subsequent value -added services, such as traditional Chinese medicine medical examinations, health products, and cultivate the company's unique competitiveness. In order to ensure the company's continuous growth of development strategies in the future, in the fierce Chinese medical examination institutions, they have a good brand image, establish a good brand image, deepen their own markets, and formulate a reasonable and effective marketing strategy.
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The main way of marketing strategy research and analysis:
1. At the same time, consider whether it is in line with the interests of consumers, whether it is in line with the overall and long -term interests of society. Lee is the goal, and it is to abide by the reasonable rules of achieving this goal. The two should pay attention to the goal of taking into account both.
2. Further targeting the nature of the marketing activities of the enterprise, the basic creed in the transaction. The principle of mutual benefit requires the correct analysis and evaluation of its own interests in marketing behaviors, evaluate the interests of stakeholders, and lack of activities that are beneficial to themselves and are not good for stakeholders. Because they cannot get the response from the other party, they cannot go on.
3, scientifically analyze the market environment, accurately predict the future market development and change status, it is not good for great achievements, simply pursue market share, and losses profits.
Reference information Source: Zhiwang-Meinian Great Health Sichuan marketing strategy research
Functional health products suitable for brand marketing need to have the following characteristics:
1, the product target consumer population is large, and information is often obtained through mass media (TV, radio, newspapers, etc.).
2, the function of the product is single. The target consumers are clear that the brand advertising appeal is direct.
3, the product theoretical foundation is single. It is easy to understand, and it is convenient for consumers to accept product mechanisms and resonate.
4. The method of using the product is simple. Generally do not require professionals to provide long -term services, and consumers can use themselves.
5, the product name is simple. It is easy to remember and repeatedly stimulate consumer memory.
6. Product purchase channels are convenient. When consumers have an impulse to buy, they can make timely purchase behaviors.
7, the product price is popular. When the target consumer income is large, it is necessary to take care of the purchase psychology of most of the middle and lower income people. When consumer income is not large, it is priced at the level of disposable income.
8. The product is basically non -toxic and side effects, and will not cause direct health hazards to users. After using the product, consumers have eliminated the media effects that may be brought about by negative impacts.
It for easy understanding, we can use vitamin nutrition health products to analyze: Basic vitamin products on the market are achieved through brand effects to achieve sales purposes. Even vitamin products without brand influence are due to the market influence of the vitamin itself at the terminal with price advantages and consumer interception.