5 thoughts on “What should I pay attention to in restaurant operations?”
Ismael
1. The first thing to do before opening a restaurant is to make your own restaurant, because we are making small fast food. In this increasingly competitive catering industry, if you want to be a business of everyone, it means who is the business. The business cannot be done, so the first point of positioning is to lock the core customer base. 2, it is difficult to imagine how a shop without special dishes operates. The current catering market is becoming more and more segmented. Each store has its own customer group. Special dishes. 3. Finally, let's talk about some issues to pay attention to. For fast food restaurants, if the dishes you make are enough, and this one is alone within 5 kilometers around, the location can be a little bit, but it is convenient to transport and park for convenient parking. If you can do it, you have to work hard on the details. To put it simply, at least you must achieve "real materials, affordable prices, and sufficient portion", and the location of the facade is found where people have a larger traffic.
How to operate small restaurants to make money! Although the prospect of the catering market is optimistic, it does not have to be attentive, and the vision is too high. "Ning is a chicken mouth, no cow is behind." Sometimes small things are not weaker than large. As long as you intend to join the catering industry, why should you care about the size! Especially in the catering industry, capital ...
In how to operate small restaurants to make money!
. Although the prospect of the catering market is optimistic, it does not have to be attentive, and the vision is too high. "Ning is a chicken mouth, no cow is behind." Sometimes small things are not weaker than large. As long as you intend to join the catering industry, why should you care about the size! Especially in the catering industry, the capital strength determines the scale. It must not be greedy. If there is no condition, as long as the limited funds invest in smaller restaurants, stable operations can be stable. Exhibition of ambitions.
The dining must pay attention to the following points to achieve specific operating goals and profits: 1. The labor force dense; 2. Most of the catering industry is self -employed by operators; 4. Production and sales at the same time; 5. n7. The location of the restaurant should be appropriate; 8. There are obvious peak periods for business.
In the specialty catering, the gross profit of each dish is different. Some dishes may have no profit at all, just to attract guests, but some dishes may be very high. At present, most of the small restaurants in Hangzhou are mostly 40 % to 50 %. After the store is opened, there must be a set of good financial management. It is best to have a financial statement every day in order to track the daily gross profit changes and adjust the price and other measures in time.
The following is the pricing experience written by a little boss: "Qianjiang Meat" dish of "Qianjiang Meat", you have to be cheap and realistic; "Volume", you must not be more expensive than the peers next to it; the kind of dish does not know what the dish name is, not very common dishes, you can increase gross profit; there is a unique formula, only your chef will burn alone. You can turn the price up again. In short, the beautiful menu is printed (or writing). As for the customer's pay, if you don't give a discount, it depends on when you are a customer, and the temporary decision is. During the opening period of the shop, it was necessary to make the promotion.
of course, it is the experience of an operator. Some people think that the characteristic signature dishes are often the main dishes. The main dishes cannot be positioned too high, and the price must be cheap. This depends on your own thoughts.
The gross profit margin of home -cooked dishes is the highest, especially vegetables, because its unit cost and retail price are low. Opinion. For example, now the local dishes are popular, a "shredded pork fried bracken", the cost of raw materials is only 1 yuan. In some small restaurants in Hangzhou, the retail price is generally set at 10-15 yuan. A ravioli stir -fried taro, priced at 8-12 yuan, the cost of raw materials is only about 2 yuan.
This has a disadvantage: the turnover is not high, and the net profit is not much at the end. Therefore, many restaurant owners will launch some high -grade dishes in the menu, and the price of more than 2030 yuan, such as special pots and seafood.
This restaurant seafood gross profit can be 50 % to 80 %. Generally speaking, common seafood, the price is high, such as lobster, others sell 98 yuan / jin, you sell 120 yuan, and customers will not accept it immediately. The rare seafood is high in price, and many customers will accept it. Once a boss entered a whole little shark. At the beginning, the entire seafood pool was placed in the lobby. The operator thought about a way, cut the shark to the end, cut into pieces one by one, and the price was raised to 98 yuan, and the result was sold soon. Here you can summarize a consumer psychology: rare things, which are too cheap, but make people doubt the authenticity of things; a big fish, the whole piece will make some people dare not start, because the customer can not be able to start at this time After confirming that you ordered, the cut part is the best. It is more reasonable to sell it in block.
How does a 80 -square -meter restaurant achieve 1 million a year? n00:00 / 00: 4170% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
What are the issues to pay attention to when opening a dining shop? n00:00 / 01:1370% Shortcut Key Key Explanation: Play / Passing ESC: Exit full screen ↑: Increases 10% ↓: Relief of the volume 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
In fact, the word "fast food" itself has three layers of meaning: first, it refers to convenient and fast food; second, it refers to a fast way of dining; third, it refers to a catering business model.
The first fast food restaurant in the world appeared in New York, USA in 1885. Since then, the fast food industry has developed rapidly in countries around the world, and has reached a climax after World War II. Nowadays, world -renowned fast food restaurants, such as "KFC" and "McDonald's", have developed tens of thousands of chain stores, all over the world, with an annual output value of tens of billions of dollars.
In recent years, with the increase in market demand for fast food and the impact of Western fast food, some Chinese fast food restaurants have also appeared one after another. And because operating Chinese fast food has the advantages of fast recycling of filial piety funds and relatively simple operations, the opening of Chinese fast food restaurants has been seen by many small and medium investors. So there are more and more Chinese -style fast food restaurants, and the teams of Chinese fast food restaurants are growing.
is very different to operate Chinese fast food and operate Western fast food. First of all, the varieties of Chinese fast food and Western fast food are large. For the Chinese, Western fast food is just a kind of casual food, which cannot be eaten as a meal, but Chinese fast food has to solve the customer's meal problem; secondly, Western fast food is mechanized, massive, standardized, and Chinese fast food However, due to the variety or restrictions on technical conditions, this level is far from reaching this level; then, Western fast food has now entered a high -level and mature stage, which is generally chain operation, and Chinese fast food has just started. Due to factors such as limited investment, limited technical level, limited management level, and immature social conditions, most of them can only be operated by a single household land. Now it seems that chain is still too early.
Below, the author will talk about the problems you will encounter under the current conditions:
1. Selection of fast food varieties
Variety selection is an important part of fast food operation. It determines the success or failure of fast food restaurants to a certain extent. The varieties suitable for Chinese fast food can be divided into three categories: the first is rice and food. Such as fried rice, dried rice, risotto, pouring rice, etc.; The second is noodles. Such as the soup noodles include miscellaneous noodles, fried egg noodles, beef noodles, etc., fried noodles, and noodles, fat sausage powder, Guilin rice noodles, Yunnan rice noodles, etc.; The third is the category of noodles. Such as buns, steamed dumplings, roasted wheat, pancakes, etc. The above are convenient and fast foods, such as food, noodles, or rice noodles. Customers can make it quickly after arriving, and the noodles can be made in batch in advance. In this way, it can make customers eat quickly without a long time, but also increase the table utilization rate of fast food restaurants, which objectively increases the turnover of the restaurant.
But it should be noted that any variety of fast food restaurants should not be too mixed, otherwise it will make your fast food restaurant look unique, but also increase the workload of the kitchen. And make the entire fast food restaurant difficult to operate. There are two schemes to choose from here: one is that a fast food restaurant only operates a type of fast -food variety, either operates rice, or run noodles, or operates noodles; Some of the other two types are supplemented by. A fast food restaurant must not be available. What kind of varieties are operated, and up to 20 species of all varieties are enough. By the way, if a fast food restaurant operates rice or noodles, it is best to run several soups and provide some free side dishes at the same time.
2. The positioning and site selection of fast food restaurants
The fast food has always been convenient, fast, and low -cost, and the public is the main service object. Therefore, any Chinese fast food The positioning must be popular and low -end. The high -grade fast -food rich people do not come to eat, and the poor can't afford it, that is, people often say "high or low." Taking the current catering market in Chengdu as an example, in addition to the popularization of Chinese fast food, the price is mostly set at about 5 yuan. That is, a consumer can eat a fast food at only 5 yuan.
This Chinese fast food currently is the most welcomed by the working class, especially the welcoming the white -collar workers in the working class. The schools such as the school or students of the school are concentrated, as well as places with a large number of flowing population such as stations, docks, and traffic roads, so as to ensure adequate customers.
News to know that people eat fast food pictures are convenient and fast, so generally do not take a long way or take a car to eat a fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.
3. The scale and decoration of fast food restaurants
Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large. Generally speaking, the shop of a fast food restaurant □ does not include the kitchen □ area of about 30 square meters, and the store can be regarded as a medium -sized fast food restaurant with an area of more than 60 square meters. It is a large fast food restaurant. There are two benefits of smaller the scale of fast food restaurants. One is to save the initial investment of store opening, and the other is to avoid the waste of the store when the business is light.
4. The operation and management of fast food restaurants
Is know that Western fast food restaurants have a complete, mature business management system and process, and it is still in the beginning of the starting stage. Especially for small Chinese -style fast -food restaurants that are free to choose a business or laid -off workers to make a living, it is obviously unrealistic if they want to use which business management model to adopt. The management of small Chinese fast food restaurants has only a few words in the operation and management of small Chinese fast food restaurants, that is, the boss first chooses the variety of fast food, the location of the fast food restaurant, make a good decoration of fast food restaurants, and install the facilities of the fast food restaurant, and then you can find you to find it. Several chefs and chefs came to do the kitchen, and found a few waiters to do the front hall to let them do their job every day. Finally, the boss received money himself. Is can you solve your problem?
1. The first thing to do before opening a restaurant is to make your own restaurant, because we are making small fast food. In this increasingly competitive catering industry, if you want to be a business of everyone, it means who is the business. The business cannot be done, so the first point of positioning is to lock the core customer base.
2, it is difficult to imagine how a shop without special dishes operates. The current catering market is becoming more and more segmented. Each store has its own customer group. Special dishes.
3. Finally, let's talk about some issues to pay attention to. For fast food restaurants, if the dishes you make are enough, and this one is alone within 5 kilometers around, the location can be a little bit, but it is convenient to transport and park for convenient parking. If you can do it, you have to work hard on the details. To put it simply, at least you must achieve "real materials, affordable prices, and sufficient portion", and the location of the facade is found where people have a larger traffic.
How to operate small restaurants to make money! Although the prospect of the catering market is optimistic, it does not have to be attentive, and the vision is too high. "Ning is a chicken mouth, no cow is behind." Sometimes small things are not weaker than large. As long as you intend to join the catering industry, why should you care about the size! Especially in the catering industry, capital
...
In how to operate small restaurants to make money!
. Although the prospect of the catering market is optimistic, it does not have to be attentive, and the vision is too high. "Ning is a chicken mouth, no cow is behind." Sometimes small things are not weaker than large. As long as you intend to join the catering industry, why should you care about the size! Especially in the catering industry, the capital strength determines the scale. It must not be greedy. If there is no condition, as long as the limited funds invest in smaller restaurants, stable operations can be stable. Exhibition of ambitions.
The dining must pay attention to the following points to achieve specific operating goals and profits:
1.
The labor force dense;
2. Most of the catering industry is self -employed by operators;
4. Production and sales at the same time;
5.
n7. The location of the restaurant should be appropriate;
8. There are obvious peak periods for business.
In the specialty catering, the gross profit of each dish is different. Some dishes may have no profit at all, just to attract guests, but some dishes may be very high. At present, most of the small restaurants in Hangzhou are mostly 40 % to 50 %. After the store is opened, there must be a set of good financial management. It is best to have a financial statement every day in order to track the daily gross profit changes and adjust the price and other measures in time.
The following is the pricing experience written by a little boss: "Qianjiang Meat" dish of "Qianjiang Meat", you have to be cheap and realistic; "Volume", you must not be more expensive than the peers next to it; the kind of dish does not know what the dish name is, not very common dishes, you can increase gross profit; there is a unique formula, only your chef will burn alone. You can turn the price up again. In short, the beautiful menu is printed (or writing). As for the customer's pay, if you don't give a discount, it depends on when you are a customer, and the temporary decision is. During the opening period of the shop, it was necessary to make the promotion.
of course, it is the experience of an operator. Some people think that the characteristic signature dishes are often the main dishes. The main dishes cannot be positioned too high, and the price must be cheap. This depends on your own thoughts.
The gross profit margin of home -cooked dishes is the highest, especially vegetables, because its unit cost and retail price are low. Opinion. For example, now the local dishes are popular, a "shredded pork fried bracken", the cost of raw materials is only 1 yuan. In some small restaurants in Hangzhou, the retail price is generally set at 10-15 yuan. A ravioli stir -fried taro, priced at 8-12 yuan, the cost of raw materials is only about 2 yuan.
This has a disadvantage: the turnover is not high, and the net profit is not much at the end. Therefore, many restaurant owners will launch some high -grade dishes in the menu, and the price of more than 2030 yuan, such as special pots and seafood.
This restaurant seafood gross profit can be 50 % to 80 %. Generally speaking, common seafood, the price is high, such as lobster, others sell 98 yuan / jin, you sell 120 yuan, and customers will not accept it immediately. The rare seafood is high in price, and many customers will accept it. Once a boss entered a whole little shark. At the beginning, the entire seafood pool was placed in the lobby. The operator thought about a way, cut the shark to the end, cut into pieces one by one, and the price was raised to 98 yuan, and the result was sold soon. Here you can summarize a consumer psychology: rare things, which are too cheap, but make people doubt the authenticity of things; a big fish, the whole piece will make some people dare not start, because the customer can not be able to start at this time After confirming that you ordered, the cut part is the best. It is more reasonable to sell it in block.
How does a 80 -square -meter restaurant achieve 1 million a year?
n00:00 / 00: 4170% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
What are the issues to pay attention to when opening a dining shop?
n00:00 / 01:1370% Shortcut Key Key Explanation: Play / Passing ESC: Exit full screen ↑: Increases 10% ↓: Relief of the volume 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
In fact, the word "fast food" itself has three layers of meaning: first, it refers to convenient and fast food; second, it refers to a fast way of dining; third, it refers to a catering business model.
The first fast food restaurant in the world appeared in New York, USA in 1885. Since then, the fast food industry has developed rapidly in countries around the world, and has reached a climax after World War II. Nowadays, world -renowned fast food restaurants, such as "KFC" and "McDonald's", have developed tens of thousands of chain stores, all over the world, with an annual output value of tens of billions of dollars.
In recent years, with the increase in market demand for fast food and the impact of Western fast food, some Chinese fast food restaurants have also appeared one after another. And because operating Chinese fast food has the advantages of fast recycling of filial piety funds and relatively simple operations, the opening of Chinese fast food restaurants has been seen by many small and medium investors. So there are more and more Chinese -style fast food restaurants, and the teams of Chinese fast food restaurants are growing.
is very different to operate Chinese fast food and operate Western fast food. First of all, the varieties of Chinese fast food and Western fast food are large. For the Chinese, Western fast food is just a kind of casual food, which cannot be eaten as a meal, but Chinese fast food has to solve the customer's meal problem; secondly, Western fast food is mechanized, massive, standardized, and Chinese fast food However, due to the variety or restrictions on technical conditions, this level is far from reaching this level; then, Western fast food has now entered a high -level and mature stage, which is generally chain operation, and Chinese fast food has just started. Due to factors such as limited investment, limited technical level, limited management level, and immature social conditions, most of them can only be operated by a single household land. Now it seems that chain is still too early.
Below, the author will talk about the problems you will encounter under the current conditions:
1. Selection of fast food varieties
Variety selection is an important part of fast food operation. It determines the success or failure of fast food restaurants to a certain extent. The varieties suitable for Chinese fast food can be divided into three categories: the first is rice and food. Such as fried rice, dried rice, risotto, pouring rice, etc.; The second is noodles. Such as the soup noodles include miscellaneous noodles, fried egg noodles, beef noodles, etc., fried noodles, and noodles, fat sausage powder, Guilin rice noodles, Yunnan rice noodles, etc.; The third is the category of noodles. Such as buns, steamed dumplings, roasted wheat, pancakes, etc. The above are convenient and fast foods, such as food, noodles, or rice noodles. Customers can make it quickly after arriving, and the noodles can be made in batch in advance. In this way, it can make customers eat quickly without a long time, but also increase the table utilization rate of fast food restaurants, which objectively increases the turnover of the restaurant.
But it should be noted that any variety of fast food restaurants should not be too mixed, otherwise it will make your fast food restaurant look unique, but also increase the workload of the kitchen. And make the entire fast food restaurant difficult to operate. There are two schemes to choose from here: one is that a fast food restaurant only operates a type of fast -food variety, either operates rice, or run noodles, or operates noodles; Some of the other two types are supplemented by. A fast food restaurant must not be available. What kind of varieties are operated, and up to 20 species of all varieties are enough. By the way, if a fast food restaurant operates rice or noodles, it is best to run several soups and provide some free side dishes at the same time.
2. The positioning and site selection of fast food restaurants
The fast food has always been convenient, fast, and low -cost, and the public is the main service object. Therefore, any Chinese fast food The positioning must be popular and low -end. The high -grade fast -food rich people do not come to eat, and the poor can't afford it, that is, people often say "high or low." Taking the current catering market in Chengdu as an example, in addition to the popularization of Chinese fast food, the price is mostly set at about 5 yuan. That is, a consumer can eat a fast food at only 5 yuan.
This Chinese fast food currently is the most welcomed by the working class, especially the welcoming the white -collar workers in the working class. The schools such as the school or students of the school are concentrated, as well as places with a large number of flowing population such as stations, docks, and traffic roads, so as to ensure adequate customers.
News to know that people eat fast food pictures are convenient and fast, so generally do not take a long way or take a car to eat a fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.
3. The scale and decoration of fast food restaurants
Because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large. Generally speaking, the shop of a fast food restaurant □ does not include the kitchen □ area of about 30 square meters, and the store can be regarded as a medium -sized fast food restaurant with an area of more than 60 square meters. It is a large fast food restaurant. There are two benefits of smaller the scale of fast food restaurants. One is to save the initial investment of store opening, and the other is to avoid the waste of the store when the business is light.
4. The operation and management of fast food restaurants
Is know that Western fast food restaurants have a complete, mature business management system and process, and it is still in the beginning of the starting stage. Especially for small Chinese -style fast -food restaurants that are free to choose a business or laid -off workers to make a living, it is obviously unrealistic if they want to use which business management model to adopt. The management of small Chinese fast food restaurants has only a few words in the operation and management of small Chinese fast food restaurants, that is, the boss first chooses the variety of fast food, the location of the fast food restaurant, make a good decoration of fast food restaurants, and install the facilities of the fast food restaurant, and then you can find you to find it. Several chefs and chefs came to do the kitchen, and found a few waiters to do the front hall to let them do their job every day. Finally, the boss received money himself.
Is can you solve your problem?