2 thoughts on “Where to promote tea on the Internet”
Isabel
Where should I promote tea on the Internet? The changes are inseparable from its ancestors. When the tea industry is doing network promotion, it is often very headache, but it is actually three aspects: 1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose network promotion channels? (1) Classification of network promotion channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc. What to promote tea online? Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other. (2) Network promotion channel selection The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) Web promotion form Select The network promotion form: The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. What to promote tea online? The tea companies on the market have a common feature. Most of them are unwilling to take out a lot of money in the early stage and advertise directly on the selected promotion channels. So most of the tea companies walk on 2 legs. In the early stage, the first promotion form brought new customers. After earning money, the money I earned in the later period was used. Promotion forms bring new customers. 3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay. What to promote tea online? Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the tea products and after -sales service provided by the company must pass the quality. This is the basis for establishing reputation. When you let the customer recommend you to the new customers, you have no worries. [Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
First of all, it is like you said that the promotion of tea is divided into offline promotion and network (online) promotion. However And similar to this kind of product, the effect of soft text marketing promotion should be the best, so let's talk about the channels and methods of online promotion: . The snapshot video of major search engines in the channel Two two Methods and strategies: (1), overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expected setting settings Essence (2), marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. (3), communication content planning: brand image copywriting, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word -of -mouth document planning, news information content planning, various advertising text planning. (4) Integrated communication and promotion: SEO ranking, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word of mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus communication methods. (5), data monitoring operations: website ranking monitoring, dissemination data analysis, statistical analysis of number of website access, interviewing crowd analysis, consulting statistical analysis, web browsing depth statistical analysis, and popular keyword access statistical analysis. Secondly, tell you the daily work of promoting: The network promotion is to post, send messages, but not to post every day, but to send it planned and strategically. Fat, otherwise, every day, I will not grow up every day. 1. You need to choose the topic, select the platform, set the keywords, understand the psychology of potential customers, and concern. Today's free network promotion is not effective, and it is a tired one day to die. The boss does not know what you are sitting on the seat every day and facing the computer, because the boss can’t see which platform you send on which platform you send every day. What is the effect of information and information. 2. How to judge that transactions are brought about by network promotion? This is difficult. Customers see your information on the Internet, and then go to the store to buy. Do you still say which platform sending information on the Internet? Even if you see the information you sent online, he won't say it. In this way, it is difficult to judge today when this company focuses on turnover and sales today. So, what is the criterion for online promotion to determine your assessment? . Network promotion needs to master the rules of search engines and optimize. At last, as long as you do it according to it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long -term work and focus on persistence. Is my answer can help you. Seeing the hand -typing portion, if you don’t understand, you can continue to ask me
Where should I promote tea on the Internet? The changes are inseparable from its ancestors. When the tea industry is doing network promotion, it is often very headache, but it is actually three aspects:
1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
What to promote tea online?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
What to promote tea online?
The tea companies on the market have a common feature. Most of them are unwilling to take out a lot of money in the early stage and advertise directly on the selected promotion channels.
So most of the tea companies walk on 2 legs. In the early stage, the first promotion form brought new customers. After earning money, the money I earned in the later period was used. Promotion forms bring new customers.
3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
What to promote tea online?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the tea products and after -sales service provided by the company must pass the quality. This is the basis for establishing reputation. When you let the customer recommend you to the new customers, you have no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
First of all, it is like you said that the promotion of tea is divided into offline promotion and network (online) promotion. However And similar to this kind of product, the effect of soft text marketing promotion should be the best, so let's talk about the channels and methods of online promotion:
. The snapshot video of major search engines in the channel
Two two Methods and strategies:
(1), overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refinement, creative strategy formulation, overall operation step planning, investment and expected setting settings Essence
(2), marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
(3), communication content planning: brand image copywriting, product sales concept planning, product sales copywriting planning, investment copywriting planning, product word -of -mouth document planning, news information content planning, various advertising text planning.
(4) Integrated communication and promotion: SEO ranking, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word of mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus communication methods.
(5), data monitoring operations: website ranking monitoring, dissemination data analysis, statistical analysis of number of website access, interviewing crowd analysis, consulting statistical analysis, web browsing depth statistical analysis, and popular keyword access statistical analysis.
Secondly, tell you the daily work of promoting:
The network promotion is to post, send messages, but not to post every day, but to send it planned and strategically. Fat, otherwise, every day, I will not grow up every day.
1. You need to choose the topic, select the platform, set the keywords, understand the psychology of potential customers, and concern. Today's free network promotion is not effective, and it is a tired one day to die. The boss does not know what you are sitting on the seat every day and facing the computer, because the boss can’t see which platform you send on which platform you send every day. What is the effect of information and information. 2. How to judge that transactions are brought about by network promotion? This is difficult. Customers see your information on the Internet, and then go to the store to buy. Do you still say which platform sending information on the Internet? Even if you see the information you sent online, he won't say it. In this way, it is difficult to judge today when this company focuses on turnover and sales today. So, what is the criterion for online promotion to determine your assessment?
. Network promotion needs to master the rules of search engines and optimize.
At last, as long as you do it according to it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long -term work and focus on persistence.
Is my answer can help you. Seeing the hand -typing portion, if you don’t understand, you can continue to ask me