2 thoughts on “Current status and prospect analysis of the domestic pet market”
Derek
In China, pets are changing from the original "home nursing home" function to the high -level spiritual pursuit of "mind care". With the rapid development of the national economy and the increase in the number of pets, a series of related industries have been produced around the pet economy, such as pet food, pet supplies, pet medicine, pet beauty industry, etc. Marriage, pet funeral, pet fostering and other new industries. Although my country's pet -related industries are far behind developed western countries, China's pet industry is constantly introducing new varieties to strengthen the research and development of pet food and supplies, thereby cultivating the pet market, opening pets and their products Communication and trading channels provide necessary daily necessities and utensils for pets to guide pet production and consumption. Behind strong economic growth, the domestic pet market also has unprecedented prosperity.
The pet industry has entered the 21st century, more international pet product brands represented by the top brand such as British Entering China has gradually affected the consumer orientation of the entire pet market, and some professional pet research center agencies that cooperate with domestic cooperation abroad have also been established. If the Ruine Pet Nutrition Nursing Research Center, which is mainly studying pet nutrition, began to professional support for domestic pet food companies, and in the past, pet -based pet food companies were mainly influenced by the international environment. Turn to the domestic trade market has driven the development of the entire pet industry chain. The pet foreign trade production base with the Yangtze River Delta and the Pearl River Delta gradually formed a pet trading market formed by Beijing, Shanghai, Shenyang, and Chengdu; "The pet games hosted by" "Pets and pets for" Pet Business "and" Pet Week "represented by pet magazines. The pet websites and forums represented by pet networks, Doumin.com, and Pet.com; pet columns created by various mainstream media newspapers and pet channels for TV radio stations; as well as pet parks, pet photography, pet funeral, etc. A series of commercial and cultural activities that are all -rounded around the "pet", the pet industry market has a new and professional complete positioning, and has formed an increasingly mature business model.
Pet medicine has become an "big head" in pet consumption At present, pets have become important family members of modern people. They have formed a 100 billion -level "economy" industry chain around their food, wearing, and sickness. Among them, pet medicine with high demand and high consumption expenditure occupies the core position in the industrial chain and has become the "big head" in pet consumption. 1. The Chinese pet medical industry is in a rapid development period At present, the development of my country's domestic pet medical industry can be divided into three stages: Exonation period (1985-2000): The overall market size of pet consumption market Small. Since the first small animal outpatient department of the Animal Medical College of China Agricultural University in 1985, the outpatient clinics of pets have appeared one after another, and pet medicine has begun to sprout. The birth period (2000-2010): The number of pets has grown rapidly, the pet-related products and service markets are active, the technical level of the pet medical industry has gradually strengthened, the industry standards are gradually established, and the industry has begun to standardize. The rapid development period (2010 to the present): Pet consumption upgrade, pet owners have continued to increase the attention of pet health, and the foundation of the pet medical industry has been further strengthened.
2, first -tier city pet hospital is about to usher in market shuffle period According to the research report of Whale Standard Research Institute, as of September 2019 On the 20th, there were nearly 10,000 pet hospitals in first -tier cities, with an average of 429 pet hospitals in each city. In geographical perspective, nearly 80%of pet hospitals are concentrated in first- and second -tier cities, of which first -tier cities are particularly fierce. In addition to Beijing, Shanghai, Guangzhou, and Shenzhen, according to the search results of the Volkswagen Review Network, the number of pet hospitals in new first-tier cities such as Tianjin, Hangzhou, and Suzhou is mostly within 300-400. Family. The number of pets has a large number of pets, the level of economic development is high, and the pet owner's medical consumption awareness is stronger. It is the first choice area for large -scale chain pet hospital stores. In first -tier cities such as Beijing and Shanghai, the competition in pet hospitals has reached the state of Red Sea, and it is about to usher in a market shuffling period.
3, nearly 60 % of the pet owners are satisfied with medical services In the "2019 China Pet Industry White Paper" released by Gou Min.com, pets Vaccination and physical examination have become the main consumer category of pet medical services. Among the types of pet medical services, vaccine consumption accounts for up to 77.8%, followed by physical examination, accounting for 45.2%, indicating that pet "light medical" is more common.
From the factors of pet medical consumption decision -making, the professionalism of medical technology and physicians is the first consideration of pet owners, accounting for 62.1%, followed by Considering the convenience of transportation and the rationality of charges, the proportion accounts for 55.3%and 44.2%, respectively.
most of the pet owners have been to pet hospitals, but the consumption frequency is not much. In 2019, 19.0%of the pet owners who have not been to the pet hospital, and 81.0%of the crowds I have visited, of which 23.8%of the high -frequency groups who have been to four times and above are 23.8%. The proportion is 57.2%.
From the perspective of the consumption satisfaction of pet medical care, more than half of pet owners in 2019 expressed satisfaction, accounting for 58.9%. Only 3%, pet owners have better services for pet medical care.
"The White Paper in the Chinese Pet Industry in 2019" shows that the area distribution of pets shows a sinking trend, and the proportion of pets below the third -tier cities is close to 40%, but considering that the future economic development speed and the number of pets will not increase significantly, first -tier and second -tier cities will still be the main battlefield for pet hospital competition, and its market penetration rate also has growth potential. -For the above data and analysis, please refer to the "Analysis Report on the Planning Forecast and Investment Strategic Planning of the Chinese Pet Industry Market Prospects and Investment Strategic Planning".
In China, pets are changing from the original "home nursing home" function to the high -level spiritual pursuit of "mind care". With the rapid development of the national economy and the increase in the number of pets, a series of related industries have been produced around the pet economy, such as pet food, pet supplies, pet medicine, pet beauty industry, etc. Marriage, pet funeral, pet fostering and other new industries.
Although my country's pet -related industries are far behind developed western countries, China's pet industry is constantly introducing new varieties to strengthen the research and development of pet food and supplies, thereby cultivating the pet market, opening pets and their products Communication and trading channels provide necessary daily necessities and utensils for pets to guide pet production and consumption. Behind strong economic growth, the domestic pet market also has unprecedented prosperity.
The pet industry
has entered the 21st century, more international pet product brands represented by the top brand such as British Entering China has gradually affected the consumer orientation of the entire pet market, and some professional pet research center agencies that cooperate with domestic cooperation abroad have also been established.
If the Ruine Pet Nutrition Nursing Research Center, which is mainly studying pet nutrition, began to professional support for domestic pet food companies, and in the past, pet -based pet food companies were mainly influenced by the international environment. Turn to the domestic trade market has driven the development of the entire pet industry chain.
The pet foreign trade production base with the Yangtze River Delta and the Pearl River Delta gradually formed a pet trading market formed by Beijing, Shanghai, Shenyang, and Chengdu; "The pet games hosted by" "Pets and pets for" Pet Business "and" Pet Week "represented by pet magazines.
The pet websites and forums represented by pet networks, Doumin.com, and Pet.com; pet columns created by various mainstream media newspapers and pet channels for TV radio stations; as well as pet parks, pet photography, pet funeral, etc. A series of commercial and cultural activities that are all -rounded around the "pet", the pet industry market has a new and professional complete positioning, and has formed an increasingly mature business model.
Pet medicine has become an "big head" in pet consumption
At present, pets have become important family members of modern people. They have formed a 100 billion -level "economy" industry chain around their food, wearing, and sickness. Among them, pet medicine with high demand and high consumption expenditure occupies the core position in the industrial chain and has become the "big head" in pet consumption.
1. The Chinese pet medical industry is in a rapid development period
At present, the development of my country's domestic pet medical industry can be divided into three stages:
Exonation period (1985-2000): The overall market size of pet consumption market Small. Since the first small animal outpatient department of the Animal Medical College of China Agricultural University in 1985, the outpatient clinics of pets have appeared one after another, and pet medicine has begun to sprout.
The birth period (2000-2010): The number of pets has grown rapidly, the pet-related products and service markets are active, the technical level of the pet medical industry has gradually strengthened, the industry standards are gradually established, and the industry has begun to standardize.
The rapid development period (2010 to the present): Pet consumption upgrade, pet owners have continued to increase the attention of pet health, and the foundation of the pet medical industry has been further strengthened.
2, first -tier city pet hospital is about to usher in market shuffle period
According to the research report of Whale Standard Research Institute, as of September 2019 On the 20th, there were nearly 10,000 pet hospitals in first -tier cities, with an average of 429 pet hospitals in each city.
In geographical perspective, nearly 80%of pet hospitals are concentrated in first- and second -tier cities, of which first -tier cities are particularly fierce. In addition to Beijing, Shanghai, Guangzhou, and Shenzhen, according to the search results of the Volkswagen Review Network, the number of pet hospitals in new first-tier cities such as Tianjin, Hangzhou, and Suzhou is mostly within 300-400. Family. The number of pets has a large number of pets, the level of economic development is high, and the pet owner's medical consumption awareness is stronger. It is the first choice area for large -scale chain pet hospital stores.
In first -tier cities such as Beijing and Shanghai, the competition in pet hospitals has reached the state of Red Sea, and it is about to usher in a market shuffling period.
3, nearly 60 % of the pet owners are satisfied with medical services
In the "2019 China Pet Industry White Paper" released by Gou Min.com, pets Vaccination and physical examination have become the main consumer category of pet medical services. Among the types of pet medical services, vaccine consumption accounts for up to 77.8%, followed by physical examination, accounting for 45.2%, indicating that pet "light medical" is more common.
From the factors of pet medical consumption decision -making, the professionalism of medical technology and physicians is the first consideration of pet owners, accounting for 62.1%, followed by Considering the convenience of transportation and the rationality of charges, the proportion accounts for 55.3%and 44.2%, respectively.
most of the pet owners have been to pet hospitals, but the consumption frequency is not much. In 2019, 19.0%of the pet owners who have not been to the pet hospital, and 81.0%of the crowds I have visited, of which 23.8%of the high -frequency groups who have been to four times and above are 23.8%. The proportion is 57.2%.
From the perspective of the consumption satisfaction of pet medical care, more than half of pet owners in 2019 expressed satisfaction, accounting for 58.9%. Only 3%, pet owners have better services for pet medical care.
"The White Paper in the Chinese Pet Industry in 2019" shows that the area distribution of pets shows a sinking trend, and the proportion of pets below the third -tier cities is close to 40%, but considering that the future economic development speed and the number of pets will not increase significantly, first -tier and second -tier cities will still be the main battlefield for pet hospital competition, and its market penetration rate also has growth potential.
-For the above data and analysis, please refer to the "Analysis Report on the Planning Forecast and Investment Strategic Planning of the Chinese Pet Industry Market Prospects and Investment Strategic Planning".