The pet shop belongs to the local community on -site service attributes. In the environment of the target market, we can refer to the site selection article. There is a lot of limitation in the target market environment of pet shops, so the choice of target market needs to be particularly cautious. The choice of the pet store target market determines the target customer group-pricing-channel-product-price = store final income products pet shop main products: pet fostering, pet sales, pets, pets, pet sales, pets, pets, pets, pets, pets Product sales, pet washing, pet beauty, pet health, pet products sales, pet training, pet photography, pet tourism, pet funeral, pet consignment and other benign product tissue structures, horizontally expand and find consumer needs and vertical digitation deep digging Customer demand is a topic that pet shops need to think. 3 channels The channels here refer to the communication channel. How to use effective communication media to better understand the attributes of our products, customers generate demand and obtain product platforms. For example: face sales, store posters, stores, leaflets, introduction, outdoor media advertisements, TV broadcast advertisements, online media advertising, professional media platform, self -media advertising, etc. nThe promotion is essentially a communication activity, that is, marketers send out various information that stimulate consumption, and pass the information to one or more target objects to affect its attitude and behavior. For example: free promotion, benefit promotion, discount promotion, competition promotion, event promotion, win -win promotion, direct effect promotion, service promotion and other means, and finally stimulate customers to buy service products. 5 Pricing The pricing of store products depends on many factors: corporate goals, competitors, costs, market macro environment, market share, customer demand and other factors. The pricing of the product affects the company's profit and the customer's purchasing power loyalty. Therefore, in terms of pricing strategy, we can use many techniques to obtain corporate profits while not affecting the customer's purchase experience. On pet shop how to plan effective marketing activities? . Marketing activity target plan The factors to set marketing activities to set marketing activities, such as stores at the opening period (customer drainage, new product release period (new product recommendation), industry low period (old customer maintenance), market market) The goal of marketing is to do the corresponding strategy based on the situation of the store. The goal must be paid attention to: quantitative, measurement, feasibility. . The goal, then analyze the product resource allocation and pricing of the store, such as: upstream suppliers have strong support for a certain product, technical specialties of a certain technical employee in the store, long -term sales of a certain product, a large amount of inventory. Specific selection of the combination. In the selection of product portfolio and pricing strategy need to pay attention: 1 Select good products, superior products 2 products are widely audience or high frequency 3 combination products are not conflicting 4 Pricing has temptation 5 Products have storytelling, easy to spread . The communication channel plan has a goal, with product portfolios, and the choice of communication channels also determines The overall effect of the entire marketing activities. According to the consumption habits of the store, the target group attributes, the external environment of the market, the activity budget, reasonably select multi -channel diffusion and launch. In the combination, it is necessary to avoid homogeneous promotional methods. The traditional promotional model only exists in low -cost subsidies. Modern promotional activities integrate a certain interest. Users will enhance the corresponding effects of the promotion. ． 市场营销活动财务预算rn 确定资源投入的项目，明确各项目的投入费用。rn 市场投入项目：渠道费用、终端费用、物料费用、人员工资、提成费用、促销活动费用、 Advertising costs, etc., 6. Marketing activities implementation plan Procked the specific division of labor such as marketing activities, supervisors, executors, etc., is the closed loop of market planning activities. according to the market The overall development plan, clarify the market tasks of each stage, conduct subdivisions according to the market tasks of each stage, and implement the project to implement the project, so that marketing activities are planned, targeted, phased, and specific implementation. R r r r r r r r Summary: Excellent marketing activities allow stores to establish a good relationship with customers. At the same time, excellent products can be displayed to target customers, stores can be profitable, and they can better provide customers with high -quality products and services. r. n
1 The target market environment of pet shops
The pet shop belongs to the local community on -site service attributes. In the environment of the target market, we can refer to the site selection article. There is a lot of limitation in the target market environment of pet shops, so the choice of target market needs to be particularly cautious. The choice of the pet store target market determines the target customer group-pricing-channel-product-price = store final income
products
pet shop main products: pet fostering, pet sales, pets, pets, pet sales, pets, pets, pets, pets, pets Product sales, pet washing, pet beauty, pet health, pet products sales, pet training, pet photography, pet tourism, pet funeral, pet consignment and other benign product tissue structures, horizontally expand and find consumer needs and vertical digitation deep digging Customer demand is a topic that pet shops need to think.
3 channels
The channels here refer to the communication channel. How to use effective communication media to better understand the attributes of our products, customers generate demand and obtain product platforms.
For example: face sales, store posters, stores, leaflets, introduction, outdoor media advertisements, TV broadcast advertisements, online media advertising, professional media platform, self -media advertising, etc. nThe promotion is essentially a communication activity, that is, marketers send out various information that stimulate consumption, and pass the information to one or more target objects to affect its attitude and behavior.
For example: free promotion, benefit promotion, discount promotion, competition promotion, event promotion, win -win promotion, direct effect promotion, service promotion and other means, and finally stimulate customers to buy service products.
5 Pricing
The pricing of store products depends on many factors: corporate goals, competitors, costs, market macro environment, market share, customer demand and other factors. The pricing of the product affects the company's profit and the customer's purchasing power loyalty. Therefore, in terms of pricing strategy, we can use many techniques to obtain corporate profits while not affecting the customer's purchase experience.
On pet shop how to plan effective marketing activities?
. Marketing activity target plan
The factors to set marketing activities to set marketing activities, such as stores at the opening period (customer drainage, new product release period (new product recommendation), industry low period (old customer maintenance), market market) The goal of marketing is to do the corresponding strategy based on the situation of the store. The goal must be paid attention to: quantitative, measurement, feasibility.
. The goal, then analyze the product resource allocation and pricing of the store, such as: upstream suppliers have strong support for a certain product, technical specialties of a certain technical employee in the store, long -term sales of a certain product, a large amount of inventory. Specific selection of the combination.
In the selection of product portfolio and pricing strategy need to pay attention:
1 Select good products, superior products
2 products are widely audience or high frequency
3 combination products are not conflicting
4 Pricing has temptation
5 Products have storytelling, easy to spread
. The communication channel plan
has a goal, with product portfolios, and the choice of communication channels also determines The overall effect of the entire marketing activities. According to the consumption habits of the store, the target group attributes, the external environment of the market, the activity budget, reasonably select multi -channel diffusion and launch. In the combination, it is necessary to avoid homogeneous promotional methods. The traditional promotional model only exists in low -cost subsidies. Modern promotional activities integrate a certain interest. Users will enhance the corresponding effects of the promotion. ． 市场营销活动财务预算rn 确定资源投入的项目，明确各项目的投入费用。rn 市场投入项目：渠道费用、终端费用、物料费用、人员工资、提成费用、促销活动费用、 Advertising costs, etc.,
6. Marketing activities implementation plan
Procked the specific division of labor such as marketing activities, supervisors, executors, etc., is the closed loop of market planning activities.
according to the market The overall development plan, clarify the market tasks of each stage, conduct subdivisions according to the market tasks of each stage, and implement the project to implement the project, so that marketing activities are planned, targeted, phased, and specific implementation. R r r r r r r r
Summary: Excellent marketing activities allow stores to establish a good relationship with customers. At the same time, excellent products can be displayed to target customers, stores can be profitable, and they can better provide customers with high -quality products and services. r. n