4 thoughts on “What skills do WeChat public account operations need?”
Angelina
1. Clarify the positioning, determine the fixed theme
The positioning of the public account is a great role in long -term development. Only when the positioning is accurate can we target the type position you set in the future time. To update content and the development of activities.
Inned positioning, you choose a fixed theme based on your positioning. There is no worthy of everything, and you need to speak to a specific topic in a specific field. Over time, you can get a group of specific user bases.
2, excellence, attach importance to quality
In this fast -paced era, the time of users browse WeChat is more fragmented, and the screen of the mobile phone is so large. It is easy to cause readers to have resistance and disgusting. For operators, it is even more laborious. From the perspective of data statistics, it is advisable to push a picture and text in three, and distinguish the main and seconds!
For the content editor, the same time, edit a good article by carefully, is more meaningful than publishing the task to publish the task. The content should be refined, not too much. A good article, energy sources are constantly spreading in the circle of friends to bring you fans. On the contrary, if your content is bad, no more number of fans will bring you much. Therefore, quality is more important than quantity.
3, the content is streamlined
The exaggerated era, especially in the face of massive information on WeChat, how many people can have the patience to read a long text? Think about it in other ways. As an operator, you know that the content must be streamlined and improve the user's experience. As for how many texts, what pictures, and how long connections are connected, it is not listed here.
4. Pay attention to the interaction with the user
to do a good job of interaction with users. This is very important for improving user stickiness. A mature interactive closed loop.
5, good use of data analysis
in the era of big data, judge through data support, what content do your fans like, what are your fans' reading habits, what are your fans? In that case, the reading effect pushed is the best. Various data statistics have a guiding role in the work and planning of WeChat operators later. Therefore, we must learn, use data, and analyze data to improve work efficiency. Of course, the premise of all this is based on the authenticity and accuracy of the data.
WeChat public account operations have the following thinking worthy of reference. 1. Help thinking: viral communication, the whole people help marketing, 2, grab red envelope thinking: refined the public, immediately grab the red envelope thinking, as the name implies, it provides users with some practical red envelopes, through grabbing grabbing Methods attract social active participation, attract strong attention, find potential customers, and implement targeted marketing. 3, game thinking: excitement point marketing, butterfly effect game thinking concept is simple, that is, through the reposting of the game, to know a certain brand. 4, holiday thinking: The warmth is conveyed, the brand is spreading the festival every year, and mutual greetings are the good tradition of the Chinese. 5, prize thinking: high forwarding rate, wide participation. 6, crowdfunding thinking: Gathering sand becomes a tower, and the axillary becomes a model of collecting or pre -order to raise project funds to users. Compared to traditional financing methods, crowdfunding is more open and more flexible. The precise grasp of the circle is the core competitiveness of WeChat suitable for crowdfunding. 7. Life thinking: Naturally, Runwu's silent life thinking is to publish the daily life knowledge that people care about to WeChat platforms. Through the forwarding of this information, it plays a good role in spreading.
Share some tips to operate WeChat public account, Xiaobai is coming!
n00:00 / 07: 0370% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Blog Making Money has a class of blogs on the Internet. There are many texts in it, for example, this kind of text is a small story that specializes in valuable, small articles.
Preded every day, and then someone will operate, promote this Weibo, and absorb fans crazy.
The fans, sell Taobao, sell training, this model is also very profitable.
This of this type of, including feng shui, infant training, fitness equipment, and music equipment.
The blog at a scoring hand. As long as you optimize these articles a little, you can quickly accumulate your first bucket of gold. Then you can play the team combat mode like me. Do it company and manage it.
Anyway, there is money. You can radiate to other promotion channels. You can build a website to do the same business. This business can also be played by you.
It is not important where we start. The important thing is whether we have acting every day, whether we are in order, and whether we are better today than yesterday.
The reason we have no reason. We do not fight, our living space will become smaller and smaller. Time is not waiting for others. If we have no money, we cannot enjoy this world. Perhaps, a little asteroid will hit the earth tomorrow, and humans will extinct. At the moment you die, do you have regrets? If there is no money, I think you must be a pity.
For our regrets. We use the poor information of the Internet. The Internet copy and paste surgery is crazy to make money. The many places in this world can make money. When I couldn't make money before, I also learned a lot. I have learned a lot about this ancient literature, and I have been in ancient times for a long time. of. Just like Confucius, I think that Dragon, King Zhou Wen, and Zhou Gong are amazing figures, and think that people in my own era are broken, because I have such a thought, that is, I hate this society, so my income is very very income. Low, I like the previous society. In fact, if you go to Jin Yong's novels, you will also cause you to like that kind of martial arts era, and you don't like the real society. And this will cause your income to be very low!
So I develop a habit. Every day I find those who make money now, such as Ma Yun and Li Jiacheng. use. It is useful, you can find people who earn 300W and 1000W a year, you have learned these people as soon as you learn. Because even if you do n’t have this ability, you ca n’t do anything worse. These people are actually not better than you. As long as you have a slight bumpy, you can go to that level. For example, if you haven't reached 100W annually, as long as you find a person who earns 300W 500W a year, it will have a leap progress in less than a year. Making money is like this. You can proficient in some ideas and know some projects, and naturally make money.
This can only make small money by understanding technology, but if you sell your technology to more people through the Internet, you can make a lot of money, such as popular knowledge now, psychological counseling knowledge, you don’t need to be a need to become a psychological consultation. Masters, you do n’t need to be an expert. You can also do such a project. For example, you can learn some simple fur knowledge. Find a person who really likes this line and be proficient in this line to cooperate. You support each other and divide it from it. He operated, you promoted. This is much simpler. All you need to do is to keep learning and researching and promoting, and your income can be N times of ordinary people. Why? Many people have been studying too much, ignoring promotion. In fact, the most profitable thing in this society is research and promotion. Emotional knowledge, such as psychological counseling knowledge. Everyone has faith and needs, you can do such a project.
The actually selling service is the best way to monetize. Previously, I saw a clinic guy on Douyin. I share a reasonable way to eat a reasonable diet in patients with stomach disease every day. There are many people with stomach problems in China, and Stomach disease requires seven points and three points for treatment. He did a community to sell consulting services. Customers have various stomach problems, and he will patiently answer to help many patients treat stomach problems. This is a project that benefits himself. There is also a little girl who is in love on Himalayan. She has made an emotional voice program and attracted 1 million fans. Many businesses ask her to cooperate. Of course, she also does an emotional community service.
The is the case from the media era. What do you good at and what knowledge and experience do you have, you can share it on the Internet. With fans, you set up a threshold community, and someone must pay for it. Everyone can use this thinking to do business. You can do it by yourself, or you can find a master to cooperate. In short, you can suck fans even if you are terrible. In the future society, it is the society where fans eat, release value, and constantly attract fans, which is the door to make money.
The resources around any resources, fortune telling, depending on the phase, feng shui, carving, selling snacks, picking up online, and establishing a circle is the core secret of making money. Whoever knows a lot of secrets will make money, and there is a secret to make money. Since ancient times, it has not changed.
In summary, from marketing, it is the most primitive and impulsive hard need in human nature. 1. Elderly patients must live! ---- Hospital, pharmaceutical industry 2, women must compare! ---- Beauty and Cosmetics Industry 3, descendants must be out of place! ---- Education and training industry, education product industry 4, men want XX (you know)! ---- XX product industry 5, *** want to make money! ---- The entrepreneurial industry, loan industry, training industry 6, the rich want to enjoy! ---- The tourism industry, leisure industry, and cultural and entertainment industry This is the most profitable thing they need! The 6 types of industries should be considered.
In your youth and figure for women, buy sexual needs and wealth opportunities for men, buy IQ development for children, buy healthy people, find your target customer group pain points, and let them pay attention to you, Trading will happen!
The profit product = demand scarcity, measure whether a thing can do, I can conclude in just a few seconds. Just look at demand and scarcity!
In finding a project, what others sell and what you sell. Finding a project is to collect ads. How many ads do you can collect, and how many items you have!
Why are farmers poor? Because they want to raise pigs, children, work farm, cook, and laundry, they can do everything, so they are not fine, so they are so poor.
Why are bosses rich? Because the boss just wants one thing to make money. Other things are done by employees, or family or maids.
Mu everyone's intelligence is almost the same, less, and more confused. People who are well -done and poor are so simple.
. There is an important reason for not making money. There are few friends who make money and have poor communication skills. In the circle of people who do not make money, naturally they cannot absorb information from making money, and they do not know the routine of others, so the ability to make friends is very important. To do your best to integrate into the circle of making money! Niubi's creativity does not stem from hardships, but from the inspiration of the outside world. When people are poor, they must go outside. The tree moved to death, and people moved.
It more content, please follow: Sina Weibo, Qianlima Entrepreneurship Business School, thank you for your support. Is like it if you like it!
1. Clarify the positioning, determine the fixed theme
The positioning of the public account is a great role in long -term development. Only when the positioning is accurate can we target the type position you set in the future time. To update content and the development of activities.
Inned positioning, you choose a fixed theme based on your positioning. There is no worthy of everything, and you need to speak to a specific topic in a specific field. Over time, you can get a group of specific user bases.
2, excellence, attach importance to quality
In this fast -paced era, the time of users browse WeChat is more fragmented, and the screen of the mobile phone is so large. It is easy to cause readers to have resistance and disgusting. For operators, it is even more laborious. From the perspective of data statistics, it is advisable to push a picture and text in three, and distinguish the main and seconds!
For the content editor, the same time, edit a good article by carefully, is more meaningful than publishing the task to publish the task. The content should be refined, not too much. A good article, energy sources are constantly spreading in the circle of friends to bring you fans. On the contrary, if your content is bad, no more number of fans will bring you much. Therefore, quality is more important than quantity.
3, the content is streamlined
The exaggerated era, especially in the face of massive information on WeChat, how many people can have the patience to read a long text? Think about it in other ways. As an operator, you know that the content must be streamlined and improve the user's experience. As for how many texts, what pictures, and how long connections are connected, it is not listed here.
4. Pay attention to the interaction with the user
to do a good job of interaction with users. This is very important for improving user stickiness. A mature interactive closed loop.
5, good use of data analysis
in the era of big data, judge through data support, what content do your fans like, what are your fans' reading habits, what are your fans? In that case, the reading effect pushed is the best. Various data statistics have a guiding role in the work and planning of WeChat operators later. Therefore, we must learn, use data, and analyze data to improve work efficiency. Of course, the premise of all this is based on the authenticity and accuracy of the data.
WeChat public account operations have the following thinking worthy of reference.
1. Help thinking: viral communication, the whole people help marketing,
2, grab red envelope thinking: refined the public, immediately grab the red envelope thinking, as the name implies, it provides users with some practical red envelopes, through grabbing grabbing Methods attract social active participation, attract strong attention, find potential customers, and implement targeted marketing.
3, game thinking: excitement point marketing, butterfly effect game thinking concept is simple, that is, through the reposting of the game, to know a certain brand.
4, holiday thinking: The warmth is conveyed, the brand is spreading the festival every year, and mutual greetings are the good tradition of the Chinese.
5, prize thinking: high forwarding rate, wide participation.
6, crowdfunding thinking: Gathering sand becomes a tower, and the axillary becomes a model of collecting or pre -order to raise project funds to users. Compared to traditional financing methods, crowdfunding is more open and more flexible. The precise grasp of the circle is the core competitiveness of WeChat suitable for crowdfunding.
7. Life thinking: Naturally, Runwu's silent life thinking is to publish the daily life knowledge that people care about to WeChat platforms. Through the forwarding of this information, it plays a good role in spreading.
Share some tips to operate WeChat public account, Xiaobai is coming!
n00:00 / 07: 0370% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Blog Making Money
has a class of blogs on the Internet. There are many texts in it, for example, this kind of text is a small story that specializes in valuable, small articles.
Preded every day, and then someone will operate, promote this Weibo, and absorb fans crazy.
The fans, sell Taobao, sell training, this model is also very profitable.
This of this type of, including feng shui, infant training, fitness equipment, and music equipment.
The blog at a scoring hand. As long as you optimize these articles a little, you can quickly accumulate your first bucket of gold. Then you can play the team combat mode like me. Do it company and manage it.
Anyway, there is money. You can radiate to other promotion channels. You can build a website to do the same business. This business can also be played by you.
It is not important where we start. The important thing is whether we have acting every day, whether we are in order, and whether we are better today than yesterday.
The reason we have no reason. We do not fight, our living space will become smaller and smaller. Time is not waiting for others. If we have no money, we cannot enjoy this world. Perhaps, a little asteroid will hit the earth tomorrow, and humans will extinct. At the moment you die, do you have regrets? If there is no money, I think you must be a pity.
For our regrets. We use the poor information of the Internet. The Internet copy and paste surgery is crazy to make money.
The many places in this world can make money. When I couldn't make money before, I also learned a lot. I have learned a lot about this ancient literature, and I have been in ancient times for a long time. of. Just like Confucius, I think that Dragon, King Zhou Wen, and Zhou Gong are amazing figures, and think that people in my own era are broken, because I have such a thought, that is, I hate this society, so my income is very very income. Low, I like the previous society. In fact, if you go to Jin Yong's novels, you will also cause you to like that kind of martial arts era, and you don't like the real society. And this will cause your income to be very low!
So I develop a habit. Every day I find those who make money now, such as Ma Yun and Li Jiacheng. use. It is useful, you can find people who earn 300W and 1000W a year, you have learned these people as soon as you learn. Because even if you do n’t have this ability, you ca n’t do anything worse. These people are actually not better than you. As long as you have a slight bumpy, you can go to that level. For example, if you haven't reached 100W annually, as long as you find a person who earns 300W 500W a year, it will have a leap progress in less than a year. Making money is like this. You can proficient in some ideas and know some projects, and naturally make money.
This can only make small money by understanding technology, but if you sell your technology to more people through the Internet, you can make a lot of money, such as popular knowledge now, psychological counseling knowledge, you don’t need to be a need to become a psychological consultation. Masters, you do n’t need to be an expert. You can also do such a project. For example, you can learn some simple fur knowledge. Find a person who really likes this line and be proficient in this line to cooperate. You support each other and divide it from it. He operated, you promoted. This is much simpler. All you need to do is to keep learning and researching and promoting, and your income can be N times of ordinary people. Why? Many people have been studying too much, ignoring promotion. In fact, the most profitable thing in this society is research and promotion. Emotional knowledge, such as psychological counseling knowledge. Everyone has faith and needs, you can do such a project.
The actually selling service is the best way to monetize. Previously, I saw a clinic guy on Douyin. I share a reasonable way to eat a reasonable diet in patients with stomach disease every day. There are many people with stomach problems in China, and Stomach disease requires seven points and three points for treatment. He did a community to sell consulting services. Customers have various stomach problems, and he will patiently answer to help many patients treat stomach problems. This is a project that benefits himself. There is also a little girl who is in love on Himalayan. She has made an emotional voice program and attracted 1 million fans. Many businesses ask her to cooperate. Of course, she also does an emotional community service.
The is the case from the media era. What do you good at and what knowledge and experience do you have, you can share it on the Internet. With fans, you set up a threshold community, and someone must pay for it. Everyone can use this thinking to do business. You can do it by yourself, or you can find a master to cooperate. In short, you can suck fans even if you are terrible. In the future society, it is the society where fans eat, release value, and constantly attract fans, which is the door to make money.
The resources around any resources, fortune telling, depending on the phase, feng shui, carving, selling snacks, picking up online, and establishing a circle is the core secret of making money. Whoever knows a lot of secrets will make money, and there is a secret to make money. Since ancient times, it has not changed.
In summary, from marketing, it is the most primitive and impulsive hard need in human nature.
1. Elderly patients must live! ---- Hospital, pharmaceutical industry
2, women must compare! ---- Beauty and Cosmetics Industry
3, descendants must be out of place! ---- Education and training industry, education product industry
4, men want XX (you know)! ---- XX product industry
5, *** want to make money! ---- The entrepreneurial industry, loan industry, training industry
6, the rich want to enjoy! ---- The tourism industry, leisure industry, and cultural and entertainment industry
This is the most profitable thing they need!
The 6 types of industries should be considered.
In your youth and figure for women, buy sexual needs and wealth opportunities for men, buy IQ development for children, buy healthy people, find your target customer group pain points, and let them pay attention to you, Trading will happen!
The profit product = demand scarcity, measure whether a thing can do, I can conclude in just a few seconds. Just look at demand and scarcity!
In finding a project, what others sell and what you sell. Finding a project is to collect ads. How many ads do you can collect, and how many items you have!
Why are farmers poor? Because they want to raise pigs, children, work farm, cook, and laundry, they can do everything, so they are not fine, so they are so poor.
Why are bosses rich? Because the boss just wants one thing to make money. Other things are done by employees, or family or maids.
Mu everyone's intelligence is almost the same, less, and more confused. People who are well -done and poor are so simple.
. There is an important reason for not making money. There are few friends who make money and have poor communication skills. In the circle of people who do not make money, naturally they cannot absorb information from making money, and they do not know the routine of others, so the ability to make friends is very important. To do your best to integrate into the circle of making money! Niubi's creativity does not stem from hardships, but from the inspiration of the outside world. When people are poor, they must go outside. The tree moved to death, and people moved.
It more content, please follow: Sina Weibo, Qianlima Entrepreneurship Business School, thank you for your support.
Is like it if you like it!