5 thoughts on “The characteristics of the baking industry?”
Shirley
Baked goods have gone from scratch, and have gone through a long market cultivation and development process. With the expansion of consumer groups, its market capacity has increased year by year.
It first, from the first and second lines to the third and fourth lines
The baked food in China gradually penetrated from the first and second -tier cities to third- and fourth -tier cities and rural markets. Impact, bread, cakes, biscuits and other baked foods have gradually become a breakfast staple food for residents in my country. From the perspective of age, the consumer groups of baked goods have gradually expanded, from children to elderly people.
. Regionalization is obvious
. Although the baking industry is vibrant, the huge market cake has attracted a large number of foodists, but at present There are still many local baking companies that are limited to regional markets, and there are only a handful of local baking companies that truly realize brand -based chains. For example, although the annual sales of Holi and Christine are around 2 billion yuan, Hollyi is lacking in the southern market, and Christine is also difficult to find in the north. So far, the baking industry has not appeared in the national market with absolute advantages.
. The brand is messy
The market fish and dragon is mixed, full of many small brands. An ordinary county -level city has even two or three brands. A prefecture -level city has a round of shuffling, and there are still seven or eight brands. The competition is permanent. However, today's baking industry business model Extensive and mature is not high.
. Four, low -level competition
because the market is divided by many Chinese brands, different levels of brands are dividing different markets. Therefore, the competition between brands is mainly manifested at the level of product competition, channel competition, and price competition. It really rely on the brand to drive very little sales, resulting in the baking market still stays at a primary and low -level competition era. In addition, compared with the prosperity of the baking industry, the lagging marketing model of the domestic baking industry restricts the development of the baking industry to a higher level. The same product sales, the same marketing model, low -level price competition, backward technology ... become the bottleneck of the development of the domestic baking industry.
five, severe homogeneity
The homogeneity of domestic baking products is intensifying, product assimilation to marketing homogeneity, management of the same management, management is the same To strategic homogeneity, local differentiation cannot make the enterprise out of the strange circle of homogeneity. At present, the domestic baking industry needs to solve many problems from operational to branding.
(1) Although the baking industry is huge and continuously developing, it has attracted many entrepreneurs to enter, but it is still limited to the regional market. There are only a handful of enterprises, and the characteristics of regionalization are very obvious.
(2) In China, baking is gradually penetrating from the first and second -tier cities to the third and fourth -tier and below cities. Affected by Western culture, baked foods such as bread, cakes, biscuits, and biscuits have gradually become the breakfast of some urban residents.
(3) The brand awareness of enterprises is constantly increasing, consumers' recognition of the brand is also increasing, and the industry is in the upgrade stage.
(4) At present, the homogeneity of domestic baking products has intensified, product assimilation to marketing homogeneity, management homogeneity to strategic homogeneity, local differentiation cannot make enterprises get out of homogeneity The strange circle.
Regardless of whether it is in the city, the county seat, or in its own township, you can see the baking shop now. It has become a part of people's lives, and the prospect is good, and the working environment is good.
Slowly starting more and more professional and proficient. Because I have learned more and more, if you want to achieve something in the market, you must make a different product
Baked goods have gone from scratch, and have gone through a long market cultivation and development process. With the expansion of consumer groups, its market capacity has increased year by year.
It first, from the first and second lines to the third and fourth lines
The baked food in China gradually penetrated from the first and second -tier cities to third- and fourth -tier cities and rural markets. Impact, bread, cakes, biscuits and other baked foods have gradually become a breakfast staple food for residents in my country. From the perspective of age, the consumer groups of baked goods have gradually expanded, from children to elderly people.
. Regionalization is obvious
. Although the baking industry is vibrant, the huge market cake has attracted a large number of foodists, but at present There are still many local baking companies that are limited to regional markets, and there are only a handful of local baking companies that truly realize brand -based chains. For example, although the annual sales of Holi and Christine are around 2 billion yuan, Hollyi is lacking in the southern market, and Christine is also difficult to find in the north. So far, the baking industry has not appeared in the national market with absolute advantages.
. The brand is messy
The market fish and dragon is mixed, full of many small brands. An ordinary county -level city has even two or three brands. A prefecture -level city has a round of shuffling, and there are still seven or eight brands. The competition is permanent. However, today's baking industry business model Extensive and mature is not high.
. Four, low -level competition
because the market is divided by many Chinese brands, different levels of brands are dividing different markets. Therefore, the competition between brands is mainly manifested at the level of product competition, channel competition, and price competition. It really rely on the brand to drive very little sales, resulting in the baking market still stays at a primary and low -level competition era. In addition, compared with the prosperity of the baking industry, the lagging marketing model of the domestic baking industry restricts the development of the baking industry to a higher level. The same product sales, the same marketing model, low -level price competition, backward technology ... become the bottleneck of the development of the domestic baking industry.
five, severe homogeneity
The homogeneity of domestic baking products is intensifying, product assimilation to marketing homogeneity, management of the same management, management is the same To strategic homogeneity, local differentiation cannot make the enterprise out of the strange circle of homogeneity. At present, the domestic baking industry needs to solve many problems from operational to branding.
What are the characteristics of the baking market
(1) Although the baking industry is huge and continuously developing, it has attracted many entrepreneurs to enter, but it is still limited to the regional market. There are only a handful of enterprises, and the characteristics of regionalization are very obvious.
(2) In China, baking is gradually penetrating from the first and second -tier cities to the third and fourth -tier and below cities. Affected by Western culture, baked foods such as bread, cakes, biscuits, and biscuits have gradually become the breakfast of some urban residents.
(3) The brand awareness of enterprises is constantly increasing, consumers' recognition of the brand is also increasing, and the industry is in the upgrade stage.
(4) At present, the homogeneity of domestic baking products has intensified, product assimilation to marketing homogeneity, management homogeneity to strategic homogeneity, local differentiation cannot make enterprises get out of homogeneity The strange circle.
Regardless of whether it is in the city, the county seat, or in its own township, you can see the baking shop now. It has become a part of people's lives, and the prospect is good, and the working environment is good.
The baking industry has a good development trend now, with good working environment and high profits.
Slowly starting more and more professional and proficient. Because I have learned more and more, if you want to achieve something in the market, you must make a different product