Who has the customer group analysis of the Beijing office market?
1 thought on “Beijing office building market customer base analysis”
Kara
Analysis of the customer base of the Beijing office building
Sessing the Beijing office market, we must first understand the distribution status of the office building market. The centralized distribution of office projects shows different characteristics, which intuitively reflects the geographical advantages of different business districts, thereby determining the industrial characteristics of the business districts, customer group characteristics, and its positioning in the Beijing office market.
1. Five major central business districts
The distribution of office buildings in Beijing from the geographical position, mainly concentrated in the city center of the fourth ring. The office agglomeration area in the city center is divided into five major business districts, namely the Central Business District (CBD) business district, the Liangma River business district, the East Second Ring Road Commercial District, the Financial Street Commercial District, and Zhongguancun Commercial District. These five major business districts have concentrated most of Beijing's top -level and Grade A office projects.
The central business district (CBD) business district:
In central business district business district is the most well -known international business center area in Beijing. The value of commercial property in this area is extremely high It is one of the most important core business districts of the Beijing office market. Data from Global Global Research shows that as of the end of 2006, the total amount of office buildings in the business district was approximately 2.5 million square meters, of which Grade A's office buildings accounted for about 36%of the total inventory. According to the average effective net rent calculated using the area, the top office building reaches $ 41.39 per square meter per month, and the Grade A office building and Class B office buildings are $ 31.59 and $ 20.87 per square meter per month. In general, the overall level is slightly higher than other business districts.
The natural transformation of many years has stabilized the customer in the office building of the business district, and basically formed a industrial ecological chain with the company's headquarters as the core, foreign financial insurance institutions, telecommunications industry, and consulting service agencies as supporting industrial ecological chains. Essence There are currently more than 120 Fortune 500 companies in the CBD business district, and other business districts can only look back. The tenants of the office building are mainly internationally renowned foreign companies. The industry types involve include law firms that provide professional services, consulting companies, foreign banks, insurance companies, and energy companies. For example: such as rich and Germany legal service firm, PwC, McKinsey, Chevron Dexu, ExxonMobil Petroleum Company, Bank of Dutch, Ford, Toyota, Motorola, Hewlett -Packard, Shell and so on. The eastward movement of CCTV and Beijing TV will make the media industry an important part of the consisting of tenants in the future CBD business district's office building.
The business district of the Central Business District. With the continuous optimization development environment, rich foreign resources, rich business atmosphere and increasingly improved infrastructure, it has become the first choice for many world -renowned multinational companies. It is also a window for China's capital Beijing and the international metropolis.
Liangma River business district:
The Liangma River commercial district next to the second and third embassy area enjoys the most convenient airport transportation, with many high -end foreign hotels and rich At the same time, the main foreign -related residential area is not more than half an hour. It is the first choice for many foreign -funded enterprises, especially the automotive manufacturing industry, airlines and other office addresses. Many international and domestic airlines, automobile manufacturers, and some foreign embassies and organizations have become the main client groups in the regional office building. For example, Air China, Boeing, BMW, Daimler, Honda, Hyundai, General Motors, Fiat, German Chamber of Commerce, Japan Entry -Exit Management Office, etc.
The demand for office buildings in Beijing is growing. Compared with the large number of new office buildings in other business districts, the supply volume of office buildings in the Liangma River business district has been relatively limited. The latest research data from Gongwei Global shows that the average effective net rent of Class A in the business district has exceeded the CBD business district, ranking first in the market, reaching $ 32.34 per square meter per month. The rent of the class B office building is relatively low, about $ 17.13 per square meter per month.
The east second ring business circle:
The East Second Ring Commercial Circle brings together many early office projects on the Beijing office market, such as international clubs, Henderson Center, COFCO Plaza, etc. Many office buildings became hot projects for the office selection of foreign -funded enterprises at that time. Nowadays, the extension of the airport's high -speed, the construction of Dongzhimen Transportation Hub, and the establishment of the Yonghe Science and Technology Park in Zhongguancun have greatly enhanced the attractiveness of the East Errobii Business Circle. The latest research data from Gongwei Global shows that the effective net lease of the Grade A office building in the area is $ 24.82 per square meter per month.
The East Second Ring Business Circle is an important gathering place for foreign companies in Beijing, such as HSBC Bank, Standard Chartered Bank, Coca -Cola, Philips, Bi Yihui System, Thison Krupp, Pfizer Pharmaceutical, etc. It is worth mentioning that the three major gathering of the four major accounting firms of Essean, KPMV, Deloitte, and the four major accounting firms are here, and the agglomeration effect of foreign companies can be seen.
The recent period of time, the East Second Ring Road business district has more attracted well -known domestic institutions, especially oil giants, communications companies, banks and insurance companies, such as China Life Group, PetroChina, CNOOC , Sinopec, Bank of China Beijing Branch, etc.
If financial street business districts:
Te financial street business districts have always been a gathering place for large state -owned enterprises, well -known domestic banking institutions, government regulatory departments and organizations. The latest research data of Gongli Global shows that the valid net rental rental rental rental rental rental rental rental building in the business district is about $ 29.95 per square meter per month.
The office projects in the business district are mostly used. The headquarters of banking companies, financial institutions, IT, telecommunications companies, some state -owned enterprises and government agencies are gathered here, becoming the main force of the entire purchase of office buildings in the entire building, making many office buildings in the financial street business district formal Before launching the market, it was digested in the form of purchases, and the office projects that were held for a long time were very limited.
In nature, the customer composition of the office building of the financial street business district is mainly based on domestic enterprises or institutional organizations, such as Bank of China, Industrial and Commercial Bank of China, China Netcom, Ping An Insurance, Taikang Life, and the country as the country. The "one line and three sessions" of the financial industry's regulatory functions, the People's Bank of China, the China Insurance Regulatory Commission, the CBRC, and the Securities Regulatory Commission. With the gradual opening up of the foreign financial industry after China joined the WTO and the attraction of the preferential policy of promoting the development of the financial industry in Xicheng District, it has gradually attracted more and more foreign financial institutions to settle in last year, such as Goldman Sachs, such as Goldman Sachs, and Morgan Chase, UBS Group, Royal Bank of Canada, etc.
Izhongguancun business district:
Zhongguancun Commercial District relying on its unique cultural education and high -tech talent resources, it has always been the research and development of domestic IT companies and multinational companies The preferred place of the headquarters. The latest research data from Gongwei Global shows that the average valid net rent (calculated based on the area) of the business district A office building A is about $ 22.83 per square meter per month. Its rent level is relatively low in the five central business districts. Customers in writing buildings are high -tech enterprises and R
Analysis of the customer base of the Beijing office building
Sessing the Beijing office market, we must first understand the distribution status of the office building market. The centralized distribution of office projects shows different characteristics, which intuitively reflects the geographical advantages of different business districts, thereby determining the industrial characteristics of the business districts, customer group characteristics, and its positioning in the Beijing office market.
1. Five major central business districts
The distribution of office buildings in Beijing from the geographical position, mainly concentrated in the city center of the fourth ring. The office agglomeration area in the city center is divided into five major business districts, namely the Central Business District (CBD) business district, the Liangma River business district, the East Second Ring Road Commercial District, the Financial Street Commercial District, and Zhongguancun Commercial District. These five major business districts have concentrated most of Beijing's top -level and Grade A office projects.
The central business district (CBD) business district:
In central business district business district is the most well -known international business center area in Beijing. The value of commercial property in this area is extremely high It is one of the most important core business districts of the Beijing office market. Data from Global Global Research shows that as of the end of 2006, the total amount of office buildings in the business district was approximately 2.5 million square meters, of which Grade A's office buildings accounted for about 36%of the total inventory. According to the average effective net rent calculated using the area, the top office building reaches $ 41.39 per square meter per month, and the Grade A office building and Class B office buildings are $ 31.59 and $ 20.87 per square meter per month. In general, the overall level is slightly higher than other business districts.
The natural transformation of many years has stabilized the customer in the office building of the business district, and basically formed a industrial ecological chain with the company's headquarters as the core, foreign financial insurance institutions, telecommunications industry, and consulting service agencies as supporting industrial ecological chains. Essence There are currently more than 120 Fortune 500 companies in the CBD business district, and other business districts can only look back. The tenants of the office building are mainly internationally renowned foreign companies. The industry types involve include law firms that provide professional services, consulting companies, foreign banks, insurance companies, and energy companies. For example: such as rich and Germany legal service firm, PwC, McKinsey, Chevron Dexu, ExxonMobil Petroleum Company, Bank of Dutch, Ford, Toyota, Motorola, Hewlett -Packard, Shell and so on. The eastward movement of CCTV and Beijing TV will make the media industry an important part of the consisting of tenants in the future CBD business district's office building.
The business district of the Central Business District. With the continuous optimization development environment, rich foreign resources, rich business atmosphere and increasingly improved infrastructure, it has become the first choice for many world -renowned multinational companies. It is also a window for China's capital Beijing and the international metropolis.
Liangma River business district:
The Liangma River commercial district next to the second and third embassy area enjoys the most convenient airport transportation, with many high -end foreign hotels and rich At the same time, the main foreign -related residential area is not more than half an hour. It is the first choice for many foreign -funded enterprises, especially the automotive manufacturing industry, airlines and other office addresses. Many international and domestic airlines, automobile manufacturers, and some foreign embassies and organizations have become the main client groups in the regional office building. For example, Air China, Boeing, BMW, Daimler, Honda, Hyundai, General Motors, Fiat, German Chamber of Commerce, Japan Entry -Exit Management Office, etc.
The demand for office buildings in Beijing is growing. Compared with the large number of new office buildings in other business districts, the supply volume of office buildings in the Liangma River business district has been relatively limited. The latest research data from Gongwei Global shows that the average effective net rent of Class A in the business district has exceeded the CBD business district, ranking first in the market, reaching $ 32.34 per square meter per month. The rent of the class B office building is relatively low, about $ 17.13 per square meter per month.
The east second ring business circle:
The East Second Ring Commercial Circle brings together many early office projects on the Beijing office market, such as international clubs, Henderson Center, COFCO Plaza, etc. Many office buildings became hot projects for the office selection of foreign -funded enterprises at that time. Nowadays, the extension of the airport's high -speed, the construction of Dongzhimen Transportation Hub, and the establishment of the Yonghe Science and Technology Park in Zhongguancun have greatly enhanced the attractiveness of the East Errobii Business Circle. The latest research data from Gongwei Global shows that the effective net lease of the Grade A office building in the area is $ 24.82 per square meter per month.
The East Second Ring Business Circle is an important gathering place for foreign companies in Beijing, such as HSBC Bank, Standard Chartered Bank, Coca -Cola, Philips, Bi Yihui System, Thison Krupp, Pfizer Pharmaceutical, etc. It is worth mentioning that the three major gathering of the four major accounting firms of Essean, KPMV, Deloitte, and the four major accounting firms are here, and the agglomeration effect of foreign companies can be seen.
The recent period of time, the East Second Ring Road business district has more attracted well -known domestic institutions, especially oil giants, communications companies, banks and insurance companies, such as China Life Group, PetroChina, CNOOC , Sinopec, Bank of China Beijing Branch, etc.
If financial street business districts:
Te financial street business districts have always been a gathering place for large state -owned enterprises, well -known domestic banking institutions, government regulatory departments and organizations. The latest research data of Gongli Global shows that the valid net rental rental rental rental rental rental rental rental building in the business district is about $ 29.95 per square meter per month.
The office projects in the business district are mostly used. The headquarters of banking companies, financial institutions, IT, telecommunications companies, some state -owned enterprises and government agencies are gathered here, becoming the main force of the entire purchase of office buildings in the entire building, making many office buildings in the financial street business district formal Before launching the market, it was digested in the form of purchases, and the office projects that were held for a long time were very limited.
In nature, the customer composition of the office building of the financial street business district is mainly based on domestic enterprises or institutional organizations, such as Bank of China, Industrial and Commercial Bank of China, China Netcom, Ping An Insurance, Taikang Life, and the country as the country. The "one line and three sessions" of the financial industry's regulatory functions, the People's Bank of China, the China Insurance Regulatory Commission, the CBRC, and the Securities Regulatory Commission. With the gradual opening up of the foreign financial industry after China joined the WTO and the attraction of the preferential policy of promoting the development of the financial industry in Xicheng District, it has gradually attracted more and more foreign financial institutions to settle in last year, such as Goldman Sachs, such as Goldman Sachs, and Morgan Chase, UBS Group, Royal Bank of Canada, etc.
Izhongguancun business district:
Zhongguancun Commercial District relying on its unique cultural education and high -tech talent resources, it has always been the research and development of domestic IT companies and multinational companies The preferred place of the headquarters. The latest research data from Gongwei Global shows that the average valid net rent (calculated based on the area) of the business district A office building A is about $ 22.83 per square meter per month. Its rent level is relatively low in the five central business districts. Customers in writing buildings are high -tech enterprises and R