1 thought on “Ofo, how long has Taobao used the latest relevant information for 10 million”
Alton
Libaba was founded in March 1999. Investment 500,000, in July 1999, established Alibaba China Holdings Co., Ltd. in Hong Kong, with a head office, and established Alibaba (China) Network Technology Co., Ltd. in Hangzhou in September. The monthly introduction of 5 million US dollars of venture capital funds; 89,000 members at the end of 1999; January 2000, Japan Interest Network Investment Corporation invested $ 20 million; 2001 members reached 500,000; in June 2001 It began to make a profit in the month of December, with a registered merchant member of 1 million, becoming the world's first business network with more than one million members; in February 2002, Japanese Asian Investment Corporation invested; The Japanese website was officially opened in October; at the end of 2002, a profit was profitable, breaking through the cash profit of 6 million yuan; in May 2003, it would be 1 million yuan per day in May 2003; Information flow, no capital flow and logistics business. The following points can be seen from the Alibaba Master: In 1999, in the early days of entrepreneurship, Ali worked hard to promote his e -commerce theory, which caused a great response at home and abroad. As a result, his theory was also in his theory. When the company was most difficult, it was recognized by the risk company, and it has been involved in two risk investment; Alibaba has developed various application systems from 2000 to 2001, and it is also continuing to discuss and sublimate business theory; in 2002, it proposed in 2002; in 2002, With the goal of profit, developing a domestic market, and starting to try to combine with the exhibition; in 2003, it continued to expand the market and accelerate the combination with the exhibition. At the same time, it began to vigorously cooperate with various media to provide users with value -for -money services. In recent years, Ali has been exploring how to develop e -commerce, participating in various global forums, continuous contact with users to understand the needs of users, so as to provide users with popular services that are more popular with users. In the process of development, Ali develops service functions with relevant companies, so that the breadth and accuracy of the information can be guaranteed; it cooperates with large enterprises at home and abroad, and at the same time develop the SME market. He uses his own popularity. Use training to occupy the market. In short, all Ali services are based on his user needs. Taobao development history-Taobao development history-Taobao website case analysis (2) Challenge overlord suspense? Tolls and listing, a series of actions show that Taobao seems to be preparing the "grain" that is preparing for the next stage of tackling. When EBAY EBAY became a leader of Internet companies at the beginning of 2004, almost everyone had high hopes for the development of C2C. Since then, although EBAY EBAY's earnings per share in 2004 were slightly different from the expectations of Wall Street, which led to EBAY EBay's stock price fell 19%within a day. But in fact, EBAY's interesting earnings per share is only 1 degree lower than the forecast of securities analysts. Compared with 2003, EBay Estra's annual income increased by 51%in 2004 and net income increased by 76%. In other words, it is not eBay and not good enough, but people want it to be better. According to statistics, China's e -commerce has grown 40%in recent years, and the growth rate may exceed 50%in a few years after 2005. The latest report from Irishi Market Consultation shows that the size of the online auction market in China in 2004 achieved a growth of 217.8%, and the annual transaction value increased from 1.07 billion yuan in 2003 to 3.4 billion yuan. It is expected that the domestic online auction market will be in the next three years. The average annual growth rate of the market will achieve 84%. Although China's C2C industry is far from EBAY's interesting profit, high returns have been stimulating their keen nerves. Before 2003, there were almost no other competitors in this market. But the appearance of Taobao is still a huge change. Judging from the recent information of Taobao's data, Asia's first and China First have become the strategic goal of Taobao on e -commerce websites. From the perspective of historical development, eBay is much older than Taobao's qualifications. Once upon a time, Yi Qun was almost synonymous with C2C in China, which made people have to believe that the things that Yisun got from time accumulation was far from capital. As an aggressive latecomer, it may be more localized or localized. Unlike Alibaba's fame in the "Flowing Wall in the Wall", Taobao's popularity in China is extremely fast. From the perspective of the popularity list of the Internet laboratory e -commerce website, before 2004, there was no location of Taobao, but since February 2004, Taobao rose at a rate of 768.00%per month to the second second only to EBUY's second second. Position; 1 year after launch, Taobao ranking has surpassed EBUY Yixun No. 1. The emergence of Taobao has made Yiqu's image of "shop bullying". Disadvantages, vulnerabilities, deficiencies, and arrogance are all stained one by one, making it tired of correction and remedy. Therefore, in addition to free, Taobao has also been affirmed by many people because of strong participation in competition and improved the domestic C2C market environment. It is like the current situation of China Unicom's mobile in the field of telecommunications. For Taobao's post -development advantage, Yi Qun is obviously not not noticed. Its public relations manager Tang Lei said: In the domestic e -commerce market, many companies have rearmed, and they have developed rapidly. I think this is a good thing. Talking about this in two areas. First, imitation is the best praise. Everyone is doing this model, indicating that everyone recognizes this model. Second, everyone has development, indicating that the potential market of this industry is large. It shows that this market is really worthwhile to invest, and to be good at doing well, strengthening, and bigger. If this step is not developed, the market does not work. Recently, Microsoft launched the MSN portal and other Internet products and services in China. Among the eight partners selected by Microsoft, Taobao defeated Microsoft's global partner eBay as a partner of the shopping channel. Jack Ma said, "This shows that Microsoft thinks I will win." Just as eBay Estaids has been a large -scale price reduction for the first time since May 1st. On the contrary, EBAY tried to improve its charging standards in the United States and Europe. On May 7th, at the Huayuan Technology Summit Forum, Yuan Yicu CEO Shao Yibo talked about the situation of the Chinese personal online trading market. The winner is too early. "nMa Yun: Jackie Chan's entertainment is a master of show. The most classic is the "West Lake on the West Lake" every year. Not only did Jin Yong's martial arts novels invite to various "martial arts masters", but also invited Jin Yong himself to Hangzhou. However, Ma Yun's fame is not the "West Lake on Sword", but that he was one of the earliest discovery of the combination of the Internet and entertainment as one of the inevitable trends and put into practice. Ma Yun's business was related to entertainment. The Motorola mobile phone in "Mobile Phone", Jiang Wen's sword in "Heroes of the World", "The Tobacco Pot Pot in" Iron Tooth Copper Ji Xiaolan ", the sedan seed in" Liu Luo Pot ", the dragon robe in" The Junior Emperor "," Empty Mirror " Do you want these things such as the dressing table and other props? Do you know who do these things? The answer is that Ma Yun can help you find it all. In July 2004, Taobao, who had just received a 350 million yuan injection of the parent company Alibaba, once again sacrificed the entertainment marketing weapon, and participated in the startup ceremony of the film "Looks Beautiful" directed by Zhang Yuan and Wang Shuo's first supervision, and became the film. Exclusive designated props auction website. Since then, Taobao, which has tasted the sweetness, was unacceptable. In April of this year, he cooperated with Feng Xiaogang's New Year blockbuster "No Thieves in the World" and auctioned on the Internet including trains. "Lags similar to film and television props, online auctions are the most suitable." Said Sun Tongyu, general manager of Taobao. The Internet is popular, and its trading platform can calmly cope with a large number of buyers bid at the same time, and buyers can see the comprehensive display of the props through the Internet before the auction. Facing target customers. But using entertainment to make enough attention, it does not mean that Jack Ma can rely on entertainment to fight the world. In April 2005, 21CN, South China Entertainment Portal, will support Taobao as its business trading platform and provide content, text messages, mailboxes, and activities promotion to Taobao. 21CN has always been known as the former guard. After the brand transformation in 2003, a group of audiences mainly dominated by young people aged 18 to 25, which became a network media with entertainment as the main demand. "Entertainment". At the cost, Taobao paid it more than 10 million yuan to it. This is not a separate action of Ma Yun as a "grievance". All the props related to movies on Taobao were sold on mobile phones and dressing tables in the end. Other props were not sold because the buyer's bid and the base price went far. In addition, it is said that only the advertisement of "Use Alipay, Real the World" with the movie "No Thief in the World", it also invested 10 million yuan before and after. What is in sharp comparison is that although online users who use Alipay have reached 2 million, even some competitors who use Alipay use Alipay, but Taobao and Ma Yun cannot get a penny from their hands! Therefore, at least from the current point of view, entertainment is far from being a sharp sword in Ma Yun's hands. On January 20, 2005, Taobao announced the official launch of Hong Kong Street services in Hong Kong. As we all know, Hong Kong is one of the very developed areas. Whether Jack Ma's Hong Kong Street service can be implemented will be the key to his success. Although the new Taobao has risen to the position of the two sharp teeth of "free" and "Alipay" to the position of resistance to the Yi Qun Division, the root cause may still be on eBay Yisu ourselves -Taobao Jedi Breakout in 2003, the Chinese people have been shopping online. No longer unfamiliar. E -commerce giant US EBAY invested 180 million US dollars at this time, taking over Easy Fun, achieving a strategic goal of entering the Chinese market. Established in 1999, Yisu experienced the madness and silence of the Chinese network economy. It can be described as unique, accounting for 70%of the market share, and has good brand advantages and user bases. EBAY has occupied an absolute advantage in China's online stores. However, only two years after the incident, the newborn Taobao has been constantly having a fun share with "free" and "Alipay", and now it can resist the Estimony Division. During this period of. In 2003, eBay took over Easy Fun, and then renamed it EBAY EBAY (the text refers to eBay Easy). At this time EBAY was defeated by Yahoo in Japan and Taiwan. Of course, Whitman obtained the leading advantage in China through capital forces this time, that is, to make a daughter -in -law with Yahoo. , Ebay, who is looking for the battle, can't help but feel irritable. Due to the disparity of strength, EBAY's CEO Whitman dismissed these "competitors" and believed that as long as the interesting offensive was more severe, they would be exhausted. Immediately, Yicu used huge sums of money to sign its advertising agreement with several portals in China to block the rival's claims and remove them one by one, so that they would have enough energy to deal with the enemy -Yahoo. Bettering combat seams seeking for life at this time, the Taobao founded by Jack Ma's founding is just 2 months, not only the most similar business model, but also a free strategy. Naturally, it is the main object of this eBay. For a long time, there was no trace of Taobao on the portal. However, after all, the blocking portal does not mean the curfew of the world. When Yi Qi believes that the action is effective, Taobao is complaining to the media, accusing Yisu bullying and weakness, and obtaining public opinion sympathy. Putting the advertisement on the popular personal website and sharing software, finally drilled a network "tunnel"; the network is virtual, but the registered users on the website are walking on the streets and alleys and real people, so tight Then Taobao did not hesitate to put advertisements to the road signs, light boxes, body and television media concentrated on the flow of people. Not only did they not earn less attention, they have achieved local advantages in such conventional channels, and brand and free strategies have spread. Of course, Taobao himself also understands that if the trading service platform does not have enough persuasion, it is not enough to "dig" how many registered users. Therefore, Taobao really spent a lot of thoughts on the platform. While referring to the advantages of Easy Fun, it has also corrected many opponents' problems. It is relatively good in the interface and the response speed of customer service staff.n If the two parties are almost the same on the trading platform, and Taobao does not charge the login fee and trading fee of Taobao, this is a "pier" -level temptation for the easy seller of the product login fee for whether the transaction is paid. However, it is not easy for them to discard Easy and invest in Taobao. The credit evaluation and customer source accumulated for a long time, saying that throwing it is equivalent to re -coming from scratch. Some of the active and fun sellers thought of a change of way, that is, opening a branch on Taobao, recruiting Taobao buyers with a interesting credit, if feasible, there is a free channel, why not do it. This is the initial germination of "Easy Fun Show, Taobao transactions". On Taobao's public relations personnel, every time, they come out to announce how much the number of registered users has increased and how much the turnover increases. After the major rendering of these numbers, these numbers have been rendered by the media. Essence As of the end of 2003, Taobao absorbed a total of about 300,000 registered members, of course, it also contained some of the interesting members. On February 2, 2004, Yicu officially lowered his product login fee. This is the first time that Yicu has adopted the charging strategy to "reduce price reduction", which proves that Taobao's free strategy and promotional offensive have caused a certain psychological psychology to it. threaten. In April 2004, Yahoo cooperated with Sina to establish a network. Sina withdrawn from Yicu Advertising. At this stage, Taobao smashed into a lot of real gold and silver in order to highlight the siege, but successfully resisted the violent attack of Yisu, and also won some user resources to achieve the goal of "fighting with war". Calm and flexible corporate strategies. In order to implement a blockade plan, Yixun only used a large number of advertisements to submerge the opponent's voice, and the technique was too single. When Taobao opened the situation on the streets and TV fields, Yi Qun had to follow the opponent and hurriedly supplemented it. At least 2004 advertisement costs were at least at least in 2004, at least the cost of advertising flowers was at least in 2004. More than 200 million yuan, but the result of in exchange is just forcing the opponent to advertise on several major households for a while. Such an expensive price is worthless. Avoiding the fact that it has made a breakthrough in Taobao, although Taobao has made a breakthrough in propaganda, but the strength still cannot be compared with Easy Fun. If it is only a blood -fighting advertisement, it is equivalent to hitting stones with eggs. In business competition, the market strategy and advertising strategy that emphasize flexible machine changes, blindly "burning money" is tantamount to "burning paper". Therefore, Taobao must find a breakthrough, avoid real hitting, and reverse the situation to survive and grow. Different from the Dangdang and Excellence as a direct seller, the online stores similar to easy and Taobao only provide trading platforms. There is no absolute binding force on the buyers and sellers. If there is a problem with the payment or product, the risk can only be borne by the buyer and seller. In order to protect their own interests, the seller usually adopts the "money -to -delivery" mode. In this case, even if there are previous transaction records as a consideration, buyers still have to bear very large transaction risks. Essence This is also a few years ago, the number of transactions is a lot, but the main reason for the low amount is that both buyers and sellers are in the stage of careful temptation. Therefore, if you do not solve the problem of payment risk, it is difficult to make greater progress on online transactions, and the market capacity cannot be expanded. The buyers and sellers and the entire market are calling for the participation of third -party credit intermediaries to ensure the smooth progress of the transaction. However, everyone knows that it is "profit -seeking". Who is willing to come up with this risk? Yi Qun did not do it, and other opponents did not do it. This is undoubtedly the market deficiency, Taobao's opportunity. In October 2003, Taobao seized the gap that everyone avoided the risk of paying the risk, and released the "Alipay" service in tentatively -buyers put the payment into the third -party account provided by Taobao, and then confirmed that the goods will be received before they will be received. Pay the payment to the seller. This undoubtedly greatly reduces the risk of buyers. Of course, the buyers and sellers are in favor of their hands. As a result, Taobao's membership registration and transaction rate are rising.
Libaba was founded in March 1999. Investment 500,000, in July 1999, established Alibaba China Holdings Co., Ltd. in Hong Kong, with a head office, and established Alibaba (China) Network Technology Co., Ltd. in Hangzhou in September. The monthly introduction of 5 million US dollars of venture capital funds; 89,000 members at the end of 1999; January 2000, Japan Interest Network Investment Corporation invested $ 20 million; 2001 members reached 500,000; in June 2001 It began to make a profit in the month of December, with a registered merchant member of 1 million, becoming the world's first business network with more than one million members; in February 2002, Japanese Asian Investment Corporation invested; The Japanese website was officially opened in October; at the end of 2002, a profit was profitable, breaking through the cash profit of 6 million yuan; in May 2003, it would be 1 million yuan per day in May 2003; Information flow, no capital flow and logistics business. The following points can be seen from the Alibaba Master: In 1999, in the early days of entrepreneurship, Ali worked hard to promote his e -commerce theory, which caused a great response at home and abroad. As a result, his theory was also in his theory. When the company was most difficult, it was recognized by the risk company, and it has been involved in two risk investment; Alibaba has developed various application systems from 2000 to 2001, and it is also continuing to discuss and sublimate business theory; in 2002, it proposed in 2002; in 2002, With the goal of profit, developing a domestic market, and starting to try to combine with the exhibition; in 2003, it continued to expand the market and accelerate the combination with the exhibition. At the same time, it began to vigorously cooperate with various media to provide users with value -for -money services. In recent years, Ali has been exploring how to develop e -commerce, participating in various global forums, continuous contact with users to understand the needs of users, so as to provide users with popular services that are more popular with users. In the process of development, Ali develops service functions with relevant companies, so that the breadth and accuracy of the information can be guaranteed; it cooperates with large enterprises at home and abroad, and at the same time develop the SME market. He uses his own popularity. Use training to occupy the market. In short, all Ali services are based on his user needs. Taobao development history-Taobao development history-Taobao website case analysis (2) Challenge overlord suspense? Tolls and listing, a series of actions show that Taobao seems to be preparing the "grain" that is preparing for the next stage of tackling. When EBAY EBAY became a leader of Internet companies at the beginning of 2004, almost everyone had high hopes for the development of C2C. Since then, although EBAY EBAY's earnings per share in 2004 were slightly different from the expectations of Wall Street, which led to EBAY EBay's stock price fell 19%within a day. But in fact, EBAY's interesting earnings per share is only 1 degree lower than the forecast of securities analysts. Compared with 2003, EBay Estra's annual income increased by 51%in 2004 and net income increased by 76%. In other words, it is not eBay and not good enough, but people want it to be better. According to statistics, China's e -commerce has grown 40%in recent years, and the growth rate may exceed 50%in a few years after 2005. The latest report from Irishi Market Consultation shows that the size of the online auction market in China in 2004 achieved a growth of 217.8%, and the annual transaction value increased from 1.07 billion yuan in 2003 to 3.4 billion yuan. It is expected that the domestic online auction market will be in the next three years. The average annual growth rate of the market will achieve 84%. Although China's C2C industry is far from EBAY's interesting profit, high returns have been stimulating their keen nerves. Before 2003, there were almost no other competitors in this market. But the appearance of Taobao is still a huge change. Judging from the recent information of Taobao's data, Asia's first and China First have become the strategic goal of Taobao on e -commerce websites. From the perspective of historical development, eBay is much older than Taobao's qualifications. Once upon a time, Yi Qun was almost synonymous with C2C in China, which made people have to believe that the things that Yisun got from time accumulation was far from capital. As an aggressive latecomer, it may be more localized or localized. Unlike Alibaba's fame in the "Flowing Wall in the Wall", Taobao's popularity in China is extremely fast. From the perspective of the popularity list of the Internet laboratory e -commerce website, before 2004, there was no location of Taobao, but since February 2004, Taobao rose at a rate of 768.00%per month to the second second only to EBUY's second second. Position; 1 year after launch, Taobao ranking has surpassed EBUY Yixun No. 1. The emergence of Taobao has made Yiqu's image of "shop bullying". Disadvantages, vulnerabilities, deficiencies, and arrogance are all stained one by one, making it tired of correction and remedy. Therefore, in addition to free, Taobao has also been affirmed by many people because of strong participation in competition and improved the domestic C2C market environment. It is like the current situation of China Unicom's mobile in the field of telecommunications. For Taobao's post -development advantage, Yi Qun is obviously not not noticed. Its public relations manager Tang Lei said: In the domestic e -commerce market, many companies have rearmed, and they have developed rapidly. I think this is a good thing. Talking about this in two areas. First, imitation is the best praise. Everyone is doing this model, indicating that everyone recognizes this model. Second, everyone has development, indicating that the potential market of this industry is large. It shows that this market is really worthwhile to invest, and to be good at doing well, strengthening, and bigger. If this step is not developed, the market does not work. Recently, Microsoft launched the MSN portal and other Internet products and services in China. Among the eight partners selected by Microsoft, Taobao defeated Microsoft's global partner eBay as a partner of the shopping channel. Jack Ma said, "This shows that Microsoft thinks I will win." Just as eBay Estaids has been a large -scale price reduction for the first time since May 1st. On the contrary, EBAY tried to improve its charging standards in the United States and Europe. On May 7th, at the Huayuan Technology Summit Forum, Yuan Yicu CEO Shao Yibo talked about the situation of the Chinese personal online trading market. The winner is too early. "nMa Yun: Jackie Chan's entertainment is a master of show. The most classic is the "West Lake on the West Lake" every year. Not only did Jin Yong's martial arts novels invite to various "martial arts masters", but also invited Jin Yong himself to Hangzhou. However, Ma Yun's fame is not the "West Lake on Sword", but that he was one of the earliest discovery of the combination of the Internet and entertainment as one of the inevitable trends and put into practice. Ma Yun's business was related to entertainment. The Motorola mobile phone in "Mobile Phone", Jiang Wen's sword in "Heroes of the World", "The Tobacco Pot Pot in" Iron Tooth Copper Ji Xiaolan ", the sedan seed in" Liu Luo Pot ", the dragon robe in" The Junior Emperor "," Empty Mirror " Do you want these things such as the dressing table and other props? Do you know who do these things? The answer is that Ma Yun can help you find it all. In July 2004, Taobao, who had just received a 350 million yuan injection of the parent company Alibaba, once again sacrificed the entertainment marketing weapon, and participated in the startup ceremony of the film "Looks Beautiful" directed by Zhang Yuan and Wang Shuo's first supervision, and became the film. Exclusive designated props auction website. Since then, Taobao, which has tasted the sweetness, was unacceptable. In April of this year, he cooperated with Feng Xiaogang's New Year blockbuster "No Thieves in the World" and auctioned on the Internet including trains. "Lags similar to film and television props, online auctions are the most suitable." Said Sun Tongyu, general manager of Taobao. The Internet is popular, and its trading platform can calmly cope with a large number of buyers bid at the same time, and buyers can see the comprehensive display of the props through the Internet before the auction. Facing target customers. But using entertainment to make enough attention, it does not mean that Jack Ma can rely on entertainment to fight the world. In April 2005, 21CN, South China Entertainment Portal, will support Taobao as its business trading platform and provide content, text messages, mailboxes, and activities promotion to Taobao. 21CN has always been known as the former guard. After the brand transformation in 2003, a group of audiences mainly dominated by young people aged 18 to 25, which became a network media with entertainment as the main demand. "Entertainment". At the cost, Taobao paid it more than 10 million yuan to it. This is not a separate action of Ma Yun as a "grievance". All the props related to movies on Taobao were sold on mobile phones and dressing tables in the end. Other props were not sold because the buyer's bid and the base price went far. In addition, it is said that only the advertisement of "Use Alipay, Real the World" with the movie "No Thief in the World", it also invested 10 million yuan before and after. What is in sharp comparison is that although online users who use Alipay have reached 2 million, even some competitors who use Alipay use Alipay, but Taobao and Ma Yun cannot get a penny from their hands! Therefore, at least from the current point of view, entertainment is far from being a sharp sword in Ma Yun's hands. On January 20, 2005, Taobao announced the official launch of Hong Kong Street services in Hong Kong. As we all know, Hong Kong is one of the very developed areas. Whether Jack Ma's Hong Kong Street service can be implemented will be the key to his success. Although the new Taobao has risen to the position of the two sharp teeth of "free" and "Alipay" to the position of resistance to the Yi Qun Division, the root cause may still be on eBay Yisu ourselves -Taobao Jedi Breakout in 2003, the Chinese people have been shopping online. No longer unfamiliar. E -commerce giant US EBAY invested 180 million US dollars at this time, taking over Easy Fun, achieving a strategic goal of entering the Chinese market. Established in 1999, Yisu experienced the madness and silence of the Chinese network economy. It can be described as unique, accounting for 70%of the market share, and has good brand advantages and user bases. EBAY has occupied an absolute advantage in China's online stores. However, only two years after the incident, the newborn Taobao has been constantly having a fun share with "free" and "Alipay", and now it can resist the Estimony Division. During this period of. In 2003, eBay took over Easy Fun, and then renamed it EBAY EBAY (the text refers to eBay Easy). At this time EBAY was defeated by Yahoo in Japan and Taiwan. Of course, Whitman obtained the leading advantage in China through capital forces this time, that is, to make a daughter -in -law with Yahoo. , Ebay, who is looking for the battle, can't help but feel irritable. Due to the disparity of strength, EBAY's CEO Whitman dismissed these "competitors" and believed that as long as the interesting offensive was more severe, they would be exhausted. Immediately, Yicu used huge sums of money to sign its advertising agreement with several portals in China to block the rival's claims and remove them one by one, so that they would have enough energy to deal with the enemy -Yahoo. Bettering combat seams seeking for life at this time, the Taobao founded by Jack Ma's founding is just 2 months, not only the most similar business model, but also a free strategy. Naturally, it is the main object of this eBay. For a long time, there was no trace of Taobao on the portal. However, after all, the blocking portal does not mean the curfew of the world. When Yi Qi believes that the action is effective, Taobao is complaining to the media, accusing Yisu bullying and weakness, and obtaining public opinion sympathy. Putting the advertisement on the popular personal website and sharing software, finally drilled a network "tunnel"; the network is virtual, but the registered users on the website are walking on the streets and alleys and real people, so tight Then Taobao did not hesitate to put advertisements to the road signs, light boxes, body and television media concentrated on the flow of people. Not only did they not earn less attention, they have achieved local advantages in such conventional channels, and brand and free strategies have spread. Of course, Taobao himself also understands that if the trading service platform does not have enough persuasion, it is not enough to "dig" how many registered users. Therefore, Taobao really spent a lot of thoughts on the platform. While referring to the advantages of Easy Fun, it has also corrected many opponents' problems. It is relatively good in the interface and the response speed of customer service staff.n If the two parties are almost the same on the trading platform, and Taobao does not charge the login fee and trading fee of Taobao, this is a "pier" -level temptation for the easy seller of the product login fee for whether the transaction is paid. However, it is not easy for them to discard Easy and invest in Taobao. The credit evaluation and customer source accumulated for a long time, saying that throwing it is equivalent to re -coming from scratch. Some of the active and fun sellers thought of a change of way, that is, opening a branch on Taobao, recruiting Taobao buyers with a interesting credit, if feasible, there is a free channel, why not do it. This is the initial germination of "Easy Fun Show, Taobao transactions". On Taobao's public relations personnel, every time, they come out to announce how much the number of registered users has increased and how much the turnover increases. After the major rendering of these numbers, these numbers have been rendered by the media. Essence As of the end of 2003, Taobao absorbed a total of about 300,000 registered members, of course, it also contained some of the interesting members. On February 2, 2004, Yicu officially lowered his product login fee. This is the first time that Yicu has adopted the charging strategy to "reduce price reduction", which proves that Taobao's free strategy and promotional offensive have caused a certain psychological psychology to it. threaten. In April 2004, Yahoo cooperated with Sina to establish a network. Sina withdrawn from Yicu Advertising. At this stage, Taobao smashed into a lot of real gold and silver in order to highlight the siege, but successfully resisted the violent attack of Yisu, and also won some user resources to achieve the goal of "fighting with war". Calm and flexible corporate strategies. In order to implement a blockade plan, Yixun only used a large number of advertisements to submerge the opponent's voice, and the technique was too single. When Taobao opened the situation on the streets and TV fields, Yi Qun had to follow the opponent and hurriedly supplemented it. At least 2004 advertisement costs were at least at least in 2004, at least the cost of advertising flowers was at least in 2004. More than 200 million yuan, but the result of in exchange is just forcing the opponent to advertise on several major households for a while. Such an expensive price is worthless. Avoiding the fact that it has made a breakthrough in Taobao, although Taobao has made a breakthrough in propaganda, but the strength still cannot be compared with Easy Fun. If it is only a blood -fighting advertisement, it is equivalent to hitting stones with eggs. In business competition, the market strategy and advertising strategy that emphasize flexible machine changes, blindly "burning money" is tantamount to "burning paper". Therefore, Taobao must find a breakthrough, avoid real hitting, and reverse the situation to survive and grow. Different from the Dangdang and Excellence as a direct seller, the online stores similar to easy and Taobao only provide trading platforms. There is no absolute binding force on the buyers and sellers. If there is a problem with the payment or product, the risk can only be borne by the buyer and seller. In order to protect their own interests, the seller usually adopts the "money -to -delivery" mode. In this case, even if there are previous transaction records as a consideration, buyers still have to bear very large transaction risks. Essence This is also a few years ago, the number of transactions is a lot, but the main reason for the low amount is that both buyers and sellers are in the stage of careful temptation. Therefore, if you do not solve the problem of payment risk, it is difficult to make greater progress on online transactions, and the market capacity cannot be expanded. The buyers and sellers and the entire market are calling for the participation of third -party credit intermediaries to ensure the smooth progress of the transaction. However, everyone knows that it is "profit -seeking". Who is willing to come up with this risk? Yi Qun did not do it, and other opponents did not do it. This is undoubtedly the market deficiency, Taobao's opportunity. In October 2003, Taobao seized the gap that everyone avoided the risk of paying the risk, and released the "Alipay" service in tentatively -buyers put the payment into the third -party account provided by Taobao, and then confirmed that the goods will be received before they will be received. Pay the payment to the seller. This undoubtedly greatly reduces the risk of buyers. Of course, the buyers and sellers are in favor of their hands. As a result, Taobao's membership registration and transaction rate are rising.